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AR in eCommerce is rapidly becoming a game changer in the eCommerce industry. With significant investments projected in the coming years, its influence is poised to revolutionize the shopping experience. In fact, AR is expected to grow from $62.7 billion in 2023 to $1,109.7 billion by 2030. As a result, more businesses are embracing this technology to captivate customers and gain a competitive edge. By overlaying digital elements onto the real world, AR creates an immersive environment that bridges physical and digital shopping. It allows customers to visualize and interact with products in their own surroundings, providing a level of engagement...

By Tom Wicky on March 06, 2024

This is a guest post from Fluid Truck. Scaling your eCommerce business requires more than simply finding new customers; you have to be able to hold onto those you acquire by going above and beyond their expectations. For delivery-driven businesses, that means building a fleet that can expand with the business.  Rising to meet demand without high expenses cutting into revenue takes effort but is doable, and we’ll explain how. Let’s explore how you can use on-demand fleet management solutions to scale your business and successfully manage the costs of a growing delivery fleet. Understand your delivery needs The first step...

By Guest on March 04, 2024

In 2021, more than 600,000 U.S. Amazon sellers participated in the platform’s FBA program. With the surge of businesses leveraging the Amazon marketplace, it’s more crucial than ever to differentiate your brand and offerings, and that includes your FBA efforts. Countless products vie for a customer’s attention, giving rise to a new emphasis on packaging in eCommerce. It’s no longer solely about protecting the contents inside — your packaging must also craft a memorable unboxing experience, tell your brand story, and leave a lasting impression. But when selling through programs like Amazon FBA, you have to strike a delicate balance; while...

By Tom Wicky on March 01, 2024

In this video, Rachel chats with Chelsea Cohen, co-founder and CEO of SoStocked. They discuss the creation of her company and its eventual acquisition by Carbon6, Amazon’s changing inventory fees, how merchants can optimize their operations for higher margins, and more. Transcript below. Chelsea’s background Rachel Andrea Go: Welcome, Chelsea, and thanks for joining today. So, to kick off, could you please share a little bit about your background and how it led to where you are today? Chelsea Cohen: Sure, yeah. I’ve always wanted to be an entrepreneur. I’ve always been, since I was a kid actually. And so when—you...

By Rachel Andrea Go on February 28, 2024

CORAL SPRINGS, FLA.  (Feb. 27, 2024) – MyFBAPrep, a leading eCommerce warehouse and fulfillment network, today announced it was named to Inc. Magazine’s 2024 “Inc. 5000 Regionals: Southeast List” for the second consecutive year. Landing in the No. 24 spot, the South Florida-based company attributes its 711% two-year revenue growth to its recent warehouse network expansion to more than 100 warehouses and 85-million-square-feet of warehouse space and offering a level of white-glove customer service that is unparalleled in the eCommerce logistics industry. Now in its fourth year, the Inc. 5000 Regionals: Southeast list is the most prestigious ranking of the fastest-growing...

By Courtney Dennis on February 27, 2024

This is a guest post from Carla Bauto Deña, a writer who lends her voice to companies like AMZ Advisers, which empowers small and medium-sized enterprises through innovative solutions. AMZ Advisers is a full-service eCommerce consultancy focused on creating growth opportunities for brands, manufacturers, and private labels across the globe since 2014. Amazon FBA shipping labels are the unsung heroes of online retail, playing a crucial role in facilitating your inventory’s journey from warehouse shelves to customer doorsteps. These labels do more than simply stick to boxes; they carry the vital information that travels through Amazon’s intricate fulfillment network to ensure...

By Guest on February 26, 2024

This is a guest post from GoRamp. Logistics management and freight management are pivotal elements of effective business operations, especially in the transportation and movement of products across various modes like ocean, air, rail, and truck. The execution of freight and logistics is crucial for brands to streamline their supply chain segments. In the current economic climate where operational efficiency is essential to thrive, leveraging various logistical freight solutions has become a strategic imperative. As technology continues to advance and complexities grow, freight management systems (FMSs) are emerging as standard digital tools for modern supply chains to optimize their freight management....

By Guest on February 23, 2024

In this video, Rachel Go chats with Anthony Domenici, CFO and co-founder of BASECAMP Consulting Group. Rachel and Anthony discuss how he found his footing during the Covid-19 pandemic thanks to help from a friend, his accounting advice for brands, the major red flags he sees in business financials, and more. Transcript below. Anthony’s background Rachel Andrea Go: Just to kick off, can you share a little bit about your background and how it led to where you are today? Anthony Domenici: Sure, yeah. I mean, my background kind of started in private equity, sort of investment accounting and treasury. So,...

By Rachel Andrea Go on February 21, 2024

This is a guest post from the Envision Horizons team. Envision Horizons is an Amazon-centric growth agency focused on helping brands generate awareness, gain market share, and drive profitability through Amazon’s expanding suite of advertising, retail media, and commerce capabilities. Envision Horizons is a verified Amazon partner and provides services such as; Amazon Advertising (Sponsored Products, Brands, Display & DSP), Amazon SEO Marketing & Creative Optimization, Amazon Operations (Brand Services, Inventory & Fulfillment, Account Health, Troubleshooting), and TikTok Shop Management Services. The Featured Offer is the automated recommendation window that appears at the top right of Amazon product pages. This prime...

By Guest on February 19, 2024

In this video, Rachel Go chats with Lesley Hensell, co-founder of Riverbend Consulting. Rachel and Lesley discuss her background, what brought her to start Riverbend Consulting, how she became known as “the suspension lady,” her advice for merchants to protect their accounts, and much more. Transcript below. Lesley’s background Rachel Andrea Go: To kick things off, would you mind sharing a little bit about your background and how it led to where you are today? Lesley Hensell: Sure thing. So, I’m co-founder of Riverbend Consulting, also known as the Suspension Lady by a lot of people out there. But I actually...

By Rachel Andrea Go on February 14, 2024

More than 30% of online purchases are returned, and with Amazon extending their holiday return window so that items bought between November 1 and December 31 can be sent back until January 31, navigating returns just became trickier. However, we’re here to guide your ship and help you master Amazon’s seller refund guidelines. These rules outline your rights and responsibilities regarding refunds so you can weave through even the busiest season with confidence. Keep reading as we dive deep into Amazon’s refund policy, explain the common challenges with returns, and equip you with the knowledge to handle returns like a pro....

By Tom Wicky on February 12, 2024

The eCommerce industry is experiencing a noteworthy shift with the rise of alternative payment methods such as Bitcoin and digital wallets. These emerging payment options offer unique advantages, including enhanced security, convenience, and lower transaction costs. As a result, merchants can no longer afford to ignore the growing demand for these methods. According to a J.P. Morgan global insight report, digital wallets are one of the fastest-growing payment types in North America, following Paypal (another alternative payment) and traditional card payments. The same report found that consumers in Hong Kong use credit cards for 39% of online purchases, with digital wallets...

By Rachel Andrea Go on February 09, 2024