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In this video, Rachel Go chats with Brexton Bennett, Head of Business Development at aiCommerce. Brexton shares how he went from teaching to running events in eCommerce, leveraging events as a marketing channel for aiCommerce, channel strategy and the evolving social media scene, and more. Transcript below. Brexton’s background Rachel Andrea Go: Thank you, Brexton, for chatting with me today. To get started, can you share a little bit about your background and how it led you to where you are today? Brexton Bennett: Yeah, for sure. Thanks for having me, Rachel, it’s great to be here. So, my background [is]...

By Rachel Andrea Go on April 24, 2024

In 2023, 19% of global retail sales occurred online, underscoring the critical importance for established brands to embrace an effective eCommerce sales strategy as they make their foray into the digital arena. Transitioning from brick-and-mortar selling to an eCommerce sales strategy is a significant pivot for brands and introduces a virtual marketplace that operates under a different set of rules. The shift challenges brands to adapt to platforms like Amazon, where success demands an active presence and a strategic approach tailored to online retail. In this article, we tap into the insights gleaned from our interview with James Thomson, an authority...

By Tom Wicky on April 22, 2024

This is a guest post from Cindy Edward of SPCTEK. Cindy is an experienced Amazon and eBay brand growth expert. She has over seven years of experience in developing and implementing strategies to increase revenue and enhance brand visibility. She loves traveling and spending time with her family and friends. Logging in to your Amazon seller account should be a quick, routine check-in on your sales performance. But sometimes, that familiar click can lead to an unexpected surprise — a deactivated account. Maybe you took a break from selling, or perhaps you received a notification about performance issues. Whatever the reason,...

By Guest on April 19, 2024

Award Highlights Companies & Executives Who Are Transforming Customer Experience   CORAL SPRINGS, Fla. (April 18, 2024) – MyFBAPrep, a leading eCommerce warehouse and fulfillment network, announced today that it has been named a winner in the 2024 Excellence in Customer Service Award presented by Business Intelligence Group. The annual award honors the companies, executives, and products leading the way in the industry. 102 customer service stars who are shining bright and improving customer outcomes in today’s online-driven economy received the award. Since its inception, MyFBAPrep has set the standard in the eCommerce logistics industry by offering an unparalleled level of white-glove...

By Courtney Dennis on April 18, 2024

On March 1, 2024, Amazon rolled out their new inbound placement fees for FBA inventory. This fee is to cover the cost of splitting and sending inbound inventory to multiple locations in order to ensure fast delivery across all consumer bases. The new fee works out to: a $0.21–$0.68 per item fee for standard items and $2.16–$6 fee for large bulky and extra-large (formerly oversized) items sent to a single location and $0-$3.32 per large bulky unit sent to two to four locations. This new fee has many sellers (and even the Federal Trade Commission) rightfully enraged. The cost of the...

By Rachel Andrea Go on April 17, 2024

It’s no secret that advertisements enjoy a high status in Amazon’s ecosystem. They can be found at every major touch point of the marketplace and continue to proliferate as more sellers realize how crucial advertising is to support a strong Amazon listing. Amazon sits on a trove of consumer data, earning them the title of third-largest ad publisher in the U.S., behind Google and Facebook. But to leverage Amazon ads effectively and responsibly for your storefront requires careful consideration on your part, and this article will explain the best Amazon advertising tips. Amazon advertising tips: When to invest? Various circumstances benefit...

By Tom Wicky on April 16, 2024

This is a guest post from Rachel Hoover. As Customer Education Manager at eComEngine, Rachel helps Amazon sellers connect with their customers and manage their seller reputations. She is committed to helping each seller find the right email strategy to improve feedback ratings, gain product reviews, and enhance customer service. If you notice a sudden, significant drop in sales for one of your Amazon listings, you might be experiencing search suppression. This means shoppers can’t find your listing in search results, so they aren’t buying it. An Amazon search suppressed listing is a crucial issue that you must identify and fix...

By Guest on April 15, 2024

This is a guest post from Noibu. A slew of problems can pop up when a buyer shops on your website. Maybe there’s a 404 error on the payment page, the address form malfunctions, or the shopper isn’t able to check out via Apple Pay due to a third-party error. The list goes on. After working on enhancing the buyer’s journey and creating personalized marketing campaigns to boost conversions, such technical issues or hiccups in the customer journey can directly influence their shopping experience. More importantly, website errors can hurt your conversions and sales. Proactively monitoring your site for any glitches...

By Guest on April 12, 2024

In this video, Rachel Go chats with Kathleen Sullivan Garman, founder and CEO of SullyGarman & Associates and operations consultant to multiple brands and B2B companies. Rachel and Kathleen talk about the importance of operations in tandem with sales and marketing, the perils and opportunity of returns, and what to automate at different growth stages. Transcript below. Kathleen’s background Rachel Andrea Go: Well, thank you so much, Kathleen, for joining today and for chatting with me. To kick off, can you please share a little bit about your background and how it led to where you are today? Kathleen Sullivan: Yeah,...

By Rachel Andrea Go on April 10, 2024

This is a guest post from Nishka Sinha, Co-founder/CMO of Silicon Valley start-up, Dresma Inc. She works closely with brands of all sizes to streamline their content creation workflows using the DoMyShoot solution. Dresma has over 50K active online sellers and integrations with Shopify and Amazon (launching soon) who save 80% on their content production costs and go to market 10 times faster than through their traditional workflows. With Dresma, Nishka’s vision is to empower sellers all over the world with high-quality visual content. Due to the overwhelming sovereignty of the modern digital world, a professional online presence is nonnegotiable for...

By Guest on April 08, 2024

Mobile commerce, also known as m-commerce, has revolutionized the way we shop. With the proliferation of smartphones and the increasing accessibility of the Internet, consumers now have the power to make purchases anytime, anywhere, from the palm of their hand. Businesses must embrace this new shopping channel to stay competitive and thrive. However, incorporating mobile commerce into an existing infrastructure goes beyond accommodating the smaller screen. To help you make the most of it, we’ll delve into the dynamics of mobile commerce, exploring its growth in popularity, the new selling opportunities it provides, and the latest trends shaping the future of...

By Rachel Andrea Go on April 05, 2024

Award Highlights Top 500 Fastest-Growing Companies in the Americas CORAL SPRINGS, Fla. (April 5, 2024) – MyFBAPrep, a leading eCommerce warehouse and fulfillment network, announced today that it has been named #4 on the annual Financial Times (FT) The Americas’ Fastest-Growing Companies 2024 list. The award showcases high-growth businesses in north, central and South America. This fifth annual list is based on revenue growth achieved between 2019 and 2022. MyFBAPrep grew 8,773% during that period, with a 346% compound annual growth rate. “I’ve been a huge fan of the iconic pink Financial Times print publication for years. Making FT’s list of...

By Courtney Dennis on April 05, 2024