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Convenience reigns kind in eCommerce. Consumers today are more eager than ever to have their favorite products delivered to their doorsteps. Subscription box businesses capitalize on this preference, combining the ease of online shopping with timely shipments. Some Americans are now signed up for 10 or more subscriptions, while budgeting app Truebill reported a less conservative average of 17 per user. From wine clubs and clothing boxes to groceries and workout packages, consumers are fervently embracing ship-to-home offerings. Altogether, the subscription box market is worth an estimated $32.9 billion. If you’re thinking about how to start a subscription box business, now...

By Rachel Andrea Go on April 03, 2024

If you sell on Amazon, your Account Health page is one of the most important elements to keep an eye on; maintaining account health will help you avoid costly disruptions and account suspensions. Account health is also a direct reflection of customer satisfaction and experience, so a happy account generally correlates to happy customers (and vice versa). To keep your Amazon seller account health rating in good standing requires you to deliver a quality experience to your customers. That entails quick response times to consumer inquiries, fast shipment delivery, and air-tight management of your inventory, distribution, and warehousing. You already need...

By Tom Wicky on April 01, 2024

In eCommerce, the competition is as intense as it is diverse, making it imperative to differentiate your brand to capture your target segment’s attention. Advertisers are shifting from broad, mass-market tactics to direct-to-consumer (DTC) strategies. This approach focuses on establishing an open line of communication and delivering personalized experiences to customers. Under these circumstances, the success (if not survival) of your business greatly depends on the efficacy of your DTC ads. Whether you’re just starting out or seeking to improve your current efforts, your brand can realize noticeable gains through the following 11 steps for maximizing DTC ad power. 1. Identify...

By Tom Wicky on March 29, 2024

In this video, Rachel Go chats with Mark Perone, head of partnerships at Feedvisor. Rachel and Mark talk about strategic pricing with AI, the power of partnerships in B2B, and much more. A successful eCommerce strategy requires a streamlined multi-channel repricing approach backed by robust data and technology. Feedvisor Essentials provides an AI-powered repricer with automatic and real-time optimizations, SKU-by-SKU competitive analysis, and more. Transcript below. Mark’s background Rachel Andrea Go: Thank you, Mark, for joining me today. To kick things off, can you please share a little bit about your background and how it led to where you are today?...

By Rachel Andrea Go on March 27, 2024

Amazon is one of the largest product marketplaces in the world, and with a revenue of $143 billion in 2023, it’s still growing. For retailers, that 37.6% market share of the eCommerce industry makes it imperative to be on the platform. However, selling on Amazon is a double-edged sword: Although you’ll be where the customers are, so will competitors.   To give your business a leg-up, embrace upper funnel marketing. This strategy excels at capturing traffic and potential leads while helping your brand compete with and outperform the competition. Many product marketers don’t pay attention to the upper funnel, or the “awareness”...

By Rachel Andrea Go on March 25, 2024

This is a guest post from ShipSaving. ShipSaving provides streamlined shipping solutions for eCommerce businesses and seamlessly integrates with major marketplaces. The platform simplifies the shipping process through real-time inventory management and automated label printing. The complexities of shipping can be challenging, especially when dealing with a range of item types. This how to ship dangerous goods safely guide offers insights into the nuances of shipping general, dangerous, and prohibited items to ensure compliance and safety in your fulfillment practices. 1. General items In shipping, general items make up a broad category. These everyday objects include a wide array of items...

By Guest on March 22, 2024

Influencer marketing has changed the way businesses and consumers look at advertising. The advent and exponential rise of social media over the past two decades has opened new opportunities and completely reshaped direct-to-consumer (DTC) advertising. While mass promotion is still an option, social media and, in particular, influencer marketing trends allow you to reach the people most likely to convert to customers. You’ve likely seen influencer marketing trends before, and in some cases, you may not have realized the content you were consuming was sponsored. (This has changed in recent years, with new advertising regulations requiring influencers to explicitly disclose when...

By Rachel Andrea Go on March 20, 2024

Amazon is one of the largest marketplaces in the world. With a presence on five continents and dedicated websites for 20 countries, Amazon is potentially the most global marketplace. For sellers, that opens a wealth of opportunities to grow in markets that are otherwise inaccessible, especially with the advent of FBA and Amazon warehousing products. However, it takes a lot of work to break into international markets. The European Union (EU) includes 27 member states but not the UK. While many of the guidelines listed here can adapt to the British market, it’s not the same. So, you’ll have to double-check...

By Rachel Andrea Go on March 18, 2024

This is a guest post from Viably. Recently, Amazon announced that they would no longer underwrite seller loans, an option that’s been in place for more than a decade. Yet seasoned Amazon sellers understand that running a successful business on the marketplace requires significant financial support. To maintain smooth operations, keep inventory stocked and well managed, and fuel sustainable growth, you need healthy, positive, and consistent cash flow — something that not even the most profitable businesses can guarantee. Historically, Amazon and eCommerce sellers have struggled to find working capital solutions that fit the needs of their business, but the landscape...

By Guest on March 15, 2024

In this video, Rachel Go chats with Yoni Mazor, co-founder and chief growth officer of Getida. Yoni shares his founder story, common areas Amazon sellers should look for reimbursements, the role of education in Getida’s growth, their recent rebrand, and more. Transcript below. Yoni’s background Rachel Andrea Go: Thank you so much, Yoni, for joining me today. Can you share a little bit about your background to get started and how it led you to where you are? Yoni Mazor: Sure thing. So, first of all, thank you for having me on this program. Yeah, currently, I am one of the...

By Rachel Andrea Go on March 13, 2024

The eCommerce industry is rapidly adapting to new technologies, market and economic shifts, and the reactions of big players like Amazon. Adapting to those changes is critical for online businesses, whether you work in sales, shipping and logistics, marketing, or any other aspect of the sector. Understanding what to expect will help you keep up so you can adequately prepare and plan for those shifts in eCommerce industry trends, while watching how others in the industry respond. In 2023, MyFBAPrep landed at #20 on the Deloitte Technology Fast 500, #44 on the Inc. 5000 and was the highest ranked in the...

By Rachel Andrea Go on March 11, 2024

This is a guest post from Stallion Express. Staying ahead of the competition requires eCommerce businesses to improve and optimize their logistics continuously. The fulfillment process is a crucial element that can significantly impact the efficiency, accuracy, and success of your online shopping journey. However, due to its complexity, many brands are seeking ways to offload some of the necessary tasks and so turn to eCommerce fulfillment automation to ease the burden. This guide provides a comprehensive roadmap for brands embracing eCommerce fulfillment automation in their processes. It explores the key considerations, tools, and strategies involved in its seamless integration, empowering...

By Guest on March 08, 2024