Build on your warehouse advantages. With MyFBAPrep’s SFP & FBM services, you unlock Prime-level exposure without surrendering your fulfillment. We handle compliance, shipping SLAs, and process precision—while you reap the margins.
With Amazon’s strict inbound requirements, we were looking for a partner that could consistently perform in a very detail-oriented manner, which is exactly what we’ve seen from MyFBAPrep.
Waldencast (Obagi) Business Strategist
Seller Fulfilled Prime (SFP) lets brands ship Amazon Prime-eligible items from their own warehouse or through a 3PL—keeping logistical control while flashing that coveted Prime badge. It’s Prime-speed shipping without Amazon handling.
Amazon’s SFP program allows fast, nationwide Prime shipping while giving you full control over inventory, fulfillment costs, and customer experience. If you’re looking to bypass rising FBA fees, avoid storage limits, and maintain brand autonomy, SFP could be the game-changer you need.
A smart way to diversify your FBM fulfillment strategy, protect your sales, and maintain control over your brand experience. When you use MyFBAPrep to handle your FBM orders, you can also achieve Prime-like shipping speeds and earn the Prime badge.
Leverage MyFBAPrep’s Amazon Seller Fulfilled Prime network to ensure fast, reliable shipping nationwide.
Prime Badge Power — Stand out in listings, land the buy box, boost conversion.
Fee Savings — Avoid FBA’s storage & fulfillment fees by shipping from your own or partner warehouse.
Inventory Autonomy — Full control over stock, returns, and fulfillment timelines.
SFP lets you stay Prime-eligible without the drawbacks of FBA. But with Amazon’s stricter SFP requirements, regional shipping, same-day fulfillment, and strict performance metrics are mandatory.
That’s where MyFBAPrep comes in.
Many brands are shifting away from Fulfillment by Amazon (FBA) due to:
| Feature | FBA (Fulfillment by Amazon) | SFP (Seller Fulfilled Prime) |
| Prime Badge | Yes (automated) | Yes, after meeting SFP requirements |
| Fulfillment Contro | Low – Amazon handles everything | High – you or your 3PL handles it |
| Fees | Higher (storage, fulfillment, returns) | Lower (shipping-only fees) |
| Inventory Visibility | Low – Amazon inventory | Full transparency and control |
| Returns Handling | Amazon-managed | You/3PL manage returns |
| Operational Demands | Low | High – must meet strict standards |
FBA is convenient, and FBM fulfillment provides more control. Enjoy the convenience of the former with the control of the latter by using MyFBAPrep to fulfill your FBM orders.
Enrolling in Amazon Seller Fulfilled Prime gives you access to the Prime badge for your listing, as long as you provide Prime-level FBM fulfillment service levels such as free two-day delivery with a high on-time delivery rate.
Listings with the Amazon Seller Fulfilled Prime badge enjoy a sales boost and a higher chance of winning the buy box.
Maintain authority over your distribution strategy and unboxing experience with our FBM fulfillment services.
Under Amazon Fulfilled by Merchant, sellers can set their own FBM fulfillment parameters while still achieving Seller Fulfilled Prime. You choose the packaging, branding, and unboxing experience. That includes adding nods to your social media pages, or coupons for alternative sales channels you’re trying to grow.
Remove any hesitation or barriers to purchase. The well-recognized Prime badge boosts trust in your listings by capitalizing on the close association with Amazon’s credibility for your products.
Gain greater visibility into how your items are handled, ensure your pools of stock remain separate from other sellers’, and protect your brand experience with FBM streamlined fulfillment.
Plus, you can use the same partner for FBA and FBM fulfillment. Send all of your Amazon Seller Fulfilled Prime inventory to MyFBAPrep and let us sort, prep, and ship based on your FBA and FBM needs.
Use the same fulfillment partner for FBA and FBM. Send all of your Amazon inventory to MyFBAPrep and let us sort, prep, and ship based on your FBA and FBM needs.
SFP isn’t for everyone. It works best for brands dealing with:
If your brand relies on fast fulfillment and wants to reduce dependency on FBA, MyFBAPrep’s SFP fulfillment solution is the answer.
We analyze your order data to position inventory in the right warehouses for cost-effective, Prime-eligible delivery.
Our facilities pick, pack, and ship orders same-day to maintain 99% on-time shipping compliance with Amazon’s SFP metrics.
We use Amazon’s Buy Shipping program, ensuring automated tracking updates and Prime-level shipping speeds.
Our logistics intelligence team proactively adjusts warehouse placements and carrier routes to maintain SFP eligibility and cut costs.
Seller Fulfilled Prime is the key to cutting FBA costs while keeping Prime access—but only if executed correctly. MyFBAPrep removes the complexity, ensuring full compliance and cost efficiency.
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Let’s evaluate whether SFP is right for your business and design a fulfillment plan that meets Amazon’s strict requirements while reducing your logistics spend.
Drop us in your roadmap. We’ll align your systems, process, and compliance to ensure:
