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In this video, Rachel Go chats with James Thomson, Managing Partner of Equity Value Advisors, among other roles. Rachel and James discuss his background, early days of FBA, investing, and advice for brands.  Transcript below. James’ background Rachel Andrea Go: Thank you, James, for joining today. For my first question, I wanted to know if you could share a little bit about your background and how it led to where you are today. James Thomson: Thank you, Rachel, for having me today. I have had the good fortune of being able to work at Amazon back in 2007 through 2013,...

By Rachel Andrea Go on February 07, 2024

This is a guest post by Ritika Jain. With over 13 years of dedicated experience, Ritika is a driven entrepreneur of MMF Infotech Technologies and a seasoned digital marketing expert. Specializing in eCommerce, she lends her expertise to guide brands through platforms such as Amazon, Etsy, and eBay. Ritika’s skill set encompasses critical areas like business strategy, leadership, and the implementation of innovative digital solutions. Her visionary goal is to lead within the digital marketing industry, and she has a track record of helping clients generate over $2 billion through online marketplaces. To succeed on Amazon, you need to stand out from...

By Guest on February 02, 2024

In this video, Rachel Go chats with Scott Needham, Founder of SmartScout. Rachel and Scott discuss how the Amazon landscape has evolved, his learnings from running BuyBoxer and SmartScout, the dangers of overhiring, building relationships as a growth channel, FBA fees and the bigger picture, and much more. Transcript below. Scott’s background Rachel Andrea Go: Can you share a little bit about your background and what—how it led you to where you are today? Scott Needham: Sure, yeah, good question. How far back do we want to go? Rachel Andrea Go: As far back as you feel is relevant. Scott Needham:...

By Rachel Andrea Go on January 31, 2024

For most retailers, Gen Z is an unpredictable market segment. The demographic that grew up digitally native does most of its shopping online, yet remains an enigma to retail stores. Gen Z has unique values, shopping habits, and preferred social platforms that differentiate them from previous generations. Creating sales and marketing strategies tailored to the digital generation should be an important part of your Amazon marketing strategy to attract and retain Gen Z to your online store. That all requires understanding how Gen Z shops and learning the steps you can take to make your products, platform, and marketing attractive to...

By Rachel Andrea Go on January 29, 2024

As an Amazon seller, you know the power of your products to reach millions. But did you know you can also use your excess inventory to make a real difference in the world? Amazon’s FBA Donations Program allows you to transform unsold or overstocked items into meaningful contributions for charities and nonprofits. It’s a win all around: You clear your warehouse, unlock valuable tax benefits, and help over one million people in need. FBA already simplifies your life by handling shipping and logistics. Now, the Donations Program seamlessly integrates inventory management with social responsibility. No more manual sorting or complex shipping...

By Tom Wicky on January 26, 2024

Leading eCommerce Fulfillment Network to Manage Amazon Marketplace Logistics for Rapidly Growing Eyewear Brand CORAL SPRINGS, FLA.  (Jan. 25, 2024) – MyFBAPrep, a leading eCommerce warehouse and fulfillment network, announced today a strategic partnership with Blenders Eyewear, a rapidly growing eyewear company known for its quality sunglasses with bold designs and colorways. This partnership is set to bolster Blenders’ logistics capabilities, further boosting its hypergrowth trajectory. Effective immediately, MyFBAPrep will begin onboarding Blenders into its warehouse network. Under this partnership, MyFBAPrep will provide Blenders with cutting-edge warehousing solutions powered by its SaaS platform Preptopia™, including marketplace order fulfillment services, and logistical...

By Courtney Dennis on January 25, 2024

In this video, Rachel Go chats with Liz Saunders, Founder of Fluencer Fruit. Rachel and Liz discuss Liz’s journey with Jungle Scout, how she learned to communicate with both creative and technical teams, and her journey building Fluencer Fruit. They also talk about the differences between Amazon influencers and social media influencers, how UGC affects conversions on Amazon, and more.  Transcript below. Liz’s background Rachel Andrea Go: To start off, could you please share a little bit about your background and how it led you to where you are today? Liz Saunders: Absolutely! So, I started years and years ago...

By Rachel Andrea Go on January 24, 2024

Although returns are an unpleasant hassle for eCommerce business, they also take a heavy toll on the environment. Online returns generate over five billion pounds of landfill waste each year. Worse, many of these items are still in good condition. As an eCommerce business owner, you’re obligated to be aware of the environmental impact of your returns process and take steps to reduce your carbon footprint. Doing so will boost your brand reputation among eco-conscious shoppers and strengthen your profit margins by cutting down on unnecessary waste and expenses. This guide will reveal the environmental ramifications of eCommerce returns and propose...

By Rachel Andrea Go on January 22, 2024

In the Amazon marketplace, every seller dreams of topping the charts and seeing their product listed as a bestseller. The key to this achievement is decoding the Amazon Best Sellers Rank (BSR). BSR provides a snapshot of a product’s popularity and sales performance relative to other offerings in its category. While it may seem like just another number, BSR plays a pivotal role in determining a product’s visibility and, consequently, its sales on the platform. Ambitious sellers thus need to master strategies to improve it and give their offerings a visible boost. Keep reading as we explore the intricacies of BSR,...

By Rachel Andrea Go on January 19, 2024

In this video, Rachel Go chats with Steven J. Edelstein, Vice President, Strategy and Partnerships, at Fulfillment IQ. Rachel and Steve talk about his background, where merchants and 3PLs need more alignment, keys to smooth eCommerce logistics, and his predictions for the future of 3PLs. Transcript below. Steve’s background Rachel Andrea Go: Can you share a little bit more about your background and how it led to where you are today? Steven Edelstein: Sure, sure. It’s interesting, my history. As you can see to some extent in the answer I gave you, I’m quite an anomaly in this business. And the...

By Rachel Andrea Go on January 17, 2024

This is a guest post from the e-Comas team. e-Comas is a Luxembourg-based eCommerce agency that helps brands grow faster globally with data-driven insights. Working across Amazon, Shopify, CDiscount, Veepee, Bol, Walmart, and more, they set brands up to scale their business and increase their profitability by overseeing their accounts, content, and advertising. Amazon possesses an impressive range of promotions for sellers to tempt customers old and new. Amazon Deals are lucrative opportunities, especially around Q4, when Black Friday and Cyber Monday trigger a major surge in holiday shoppers. 2022 saw a more than 400% boost in Amazon sales on Black...

By Guest on January 15, 2024

This is a guest post from Marissa Incitti. Marissa is the associate director of content for Feedvisor, where she oversees and executes the company’s content marketing strategy and initiatives. Before joining Feedvisor, she was the content marketing manager for a Fortune Global 500 omnichannel commerce technologies and operations company. She brings over a decade of content, product, and marketing experience to the SaaS technology space. In a market where customer loyalty hangs on hassle-free transactions, fulfillment experiences are paramount to retaining online consumers. Critical elements like fulfillment and pricing can make or break a seamless shopping experience. From hidden shipping fees...

By Guest on January 11, 2024