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This is a guest post from Dave Heistein, CPA. Dave is the co-founder and managing partner of Profitwise Accounting. He is an advanced QuickBooks ProAdvisor and instructor with more than 20 years of experience in finance, tax, and operational management. Do you sell on Amazon and struggle with your sales tax? If so, we’re here to explain the details of this complex business aspect, from the essentials to practical tips on managing Amazon sales tax effectively and maintaining healthy profits. Understanding the basics of sales tax Sales tax is a percentage of the sale price that a seller collects at the...

By Guest on May 20, 2024

Shopify, WooCommerce, and BigCommerce are some of the most well-known eCommerce platforms. Each has a staunchly loyal following, but it can be challenging to decide which is best for building an eCommerce site. To help you out, we’ve crafted a quick comparison of Shopify vs WooCommerce vs BigCommerce. Here’s how they stack up against each other and what to be aware of as you evaluate your options. Shopify Over four million businesses use Shopify, a subscription-based platform. Some of its highest-profile users include Tesla, Gymshark, Pepsi, and Redbull. Its greatest selling point is that it’s an all-in-one solution; you don’t need...

By Tom Wicky on May 17, 2024

For many brands and manufacturers, selling on Amazon is a no-brainer. However, even on a single platform like Amazon, you still have to make choices. Do you sell Amazon 1P or 3P? And what do those decisions mean for your business and its margins? Choosing to handle everything 1P in single, seamless transactions with Amazon.com can be tempting. But, for many, delivering products directly to the consumer with 3P sales offers greater freedom, can be more profitable, and lays the groundwork for diversifying into other marketplaces. Amazon 1P vs 3P is therefore a question of logistics, infrastructure, and processes. Deciding between...

By Rachel Andrea Go on May 16, 2024

It’s no exaggeration to say mobile devices have become practically an extension of our bodies; they account for just over half of web traffic worldwide today. As further evidence, every third mobile user searches for answers to questions on their device, and 72% are likely to buy from or recommend an eCommerce site that’s mobile-friendly. Given that mobile makes up 60% of all eCommerce sales and is predicted to continue to grow, eCommerce professionals can’t afford to neglect the mobile shopping experience for prospective customers. To appeal to this market segment, you have to create a mobile responsive website that meets...

By Tom Wicky on May 15, 2024

Search engine optimization (SEO) is an advertising asset. It’s one of the most coveted acquisition channels, with the power to boost brand visibility and bring thousands more qualified leads to your site — all at a lower price tag than many other marketing strategies. For your DTC store, SEO is paramount. Here’s a crash course on why it’s important and how to begin incorporating it into your marketing efforts. Why your DTC brand needs SEO By introducing SEO into your brand promotion, you’ll see wide-reaching results that contribute to a higher conversion rate, like: Ongoing organic traffic: Unlike ads that require...

By Tom Wicky on May 13, 2024

In online sales, influencer marketing has significantly impacted how brands interact with their target audience, growing into a $21.1 billion industry globally. Amazon has been at the forefront of this revolution, recognizing the immense potential of influencers to drive sales and expand brand visibility. The Amazon Influencer Program in particular marks a pivotal development in this space, offering a platform for influencers to connect with consumers more efficiently and for brands to leverage those links to scale. Liz Saunders, founder of Fluencer Fruit, brings a unique perspective to the table, having transitioned from working with bloggers in the early 2000s to...

By Tom Wicky on May 10, 2024

In this video, Rachel Go chats with Tristan Williams of Envision Horizons about managing marketing, creating content, learning about Amazon and eCommerce platform trends, and more. Transcript below. Tristan’s background Rachel Andrea Go: Thank you, Tristan, for joining me. Can you kind of start with how you got to where you are today, what you do for Envision Horizons, and all of that? Tristan Williams: Sure. So, my name is Tristan Williams. I work in the marketing department over at Envision Horizons and I’m currently the senior content strategist on the team. So, I actually started a much more general marketing...

By Rachel Andrea Go on May 08, 2024

Initially known for its viral dances and trends, TikTok has opened its doors to the world of eCommerce through TikTok Shop. This platform integrates shopping directly into the app, offering a seamless experience for both sellers and buyers. The app’s immense popularity and engaging content have facilitated the transition from entertainment to a shopping hub. Keep reading for invaluable insights into navigating this exciting opportunity of eCommerce on TikTok. The rise of eCommerce on TikTok TikTok Shop represents a new avenue in online selling, where engaging video content directly leads to sales opportunities. This channel seamlessly integrates commerce and entertainment to...

By Tom Wicky on May 06, 2024

As eCommerce continues to dominate the retail landscape, a symbiotic relationship between brands and third-party logistics providers (3PLs) is key to success. This partnership extends beyond mere logistics management — it involves a deep understanding of each other’s business models, goals, and a shared vision required to navigate the online selling landscape. Keep reading to learn more about how brands create and maintain successful partnerships with their 3PLs, leveraging insights from our interview with Steven Edelstein of Fulfillment IQ. The growing importance of 3PLs 3PLs are critical in eCommerce because they manage logistical operations, including warehousing, shipping, and returns handling. Their...

By Rachel Andrea Go on May 03, 2024

In the cutthroat world of eCommerce, where lightning-fast fulfillment reigns supreme, Warehouse 72 exemplifies efficiency and first-rate service within the MyFBAPrep network. Strategically situated in Gloucester City, New Jersey, this facility offers innovative logistical solutions and is a trusted retailer partner. Keep reading to discover what makes Warehouse 72 a cut above other storage spaces. Why New Jersey for eCommerce logistics? Nestled near the heart of the Northeast Corridor, New Jersey offers unmatched access to some of the nation’s largest consumer markets. Nearby cities like New York and Philadelphia, for instance, are easily accessible. This golden location means goods travel from...

By Rachel Andrea Go on May 01, 2024

Prime Day is coming fast, and for most Amazon sellers, it’s one of the biggest retail events of the year. Estimates for 2024 place Prime Day during the second week of July, similar to 2023. Normally, sellers prepare by sending more inventory into their fulfillment networks — primarily, FBA. However, recent changes at Amazon (particularly around restock limits and inventory limits) have left even veteran sellers confused about their operations for Prime Day. Amazon sellers in the subreddit r/FulfillmentByAmazon posted about “Massive cut in restock limits. Many sellers seeing a 20-50% reduction overnight,” and a petition with 1,300 signatures called on...

By Rachel Andrea Go on April 29, 2024

This is a guest post from Margin Business. Margin Business has winning Amazon global selling strategies that’ll guide you through global eCommerce translations and localization so you can resonate with various regions easily. The eCommerce industry is growing, with estimates projecting it’ll reach $8 trillion in global sales by 2026. This surge is largely due to an increase in both internet users and developing economies. This means there’s a whole wide world of customers waiting for you outside your country’s borders. To tap into these new markets, you need an Amazon global selling strategy. It’s the key to expanding your Amazon...

By Guest on April 26, 2024