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In eCommerce, having a healthy mix of marketing channels helps your brand stand out from the competition and remain at the forefront of current and prospective customers’ minds. One of the most impactful channels eCommerce businesses can leverage is also one of the most traditional: email. Email subscribers are already invested in your business because they’ve voluntarily opted in to your communications. They’ve probably purchased from your company as well and so can be reengaged for future sales. A successful email marketing for eCommerce strategy can: Expand your reach, Grow your revenue, and Develop your brand image. In this article, we’ll...

By Rachel Andrea Go on July 09, 2024

From the rise of online groceries to food subscription boxes and increasing vegetable imports from Mexico, cold chain logistics is on the rise. That trend affects thousands of eCommerce sellers, who are seeing an increasing demand for the convenience of ordering food online. However, it introduces new challenges to logistics as well in the form of cold chain shipping. Tackling the intricacies of cold chain logistics can be daunting — so much so that some 3PLs avoid it entirely. However, in industries such as food, beverages, and biopharmaceuticals, mastery of cold storage prep and shipping is a necessity. We’ll walk you...

By Rachel Andrea Go on July 08, 2024

The eCommerce marketplace is a bustling hub for online retailers, teeming with fierce competition. As millions of sellers battle for customer attention, the days of simply listing products and waiting for sales have disappeared. Leveraging state-of-the-art technology has become more important to stand out, and in that regard, AI for eCommerce has gained particular popularity. Eighty percent of customers consider their experience with a company to be as important as their products and services. This underscores how vital it is to deliver a personalized and seamless experience to compete in the eCommerce industry. As online shopping continues to gain popularity, brands...

By Tom Wicky on July 05, 2024

Personalized shopping experiences have become essential for eCommerce businesses to boost customer engagement, increase sales, and strengthen consumer retention. eCommerce personalization uses data and insights to tailor a customer’s shopping journey to their specific needs, preferences, and behavior. By leveraging first-party data and other sources of information, eCommerce businesses can gain a better understanding of their customers, anticipate their needs, and deliver targeted messaging and personalized product recommendations. It’s difficult but not impossible to achieve the level of customer service and engagement found in brick-and-mortar shops in an eCommerce store. Although the merchandising, sales staff, decor, and overall atmosphere of in-store...

By Rachel Andrea Go on July 04, 2024

In this video, Rachel Go chats with Yoni Kozminski, CEO & co-founder of Escala and MultiplyMii. Yoni shares his advice for hiring internationally, outsourcing various roles, and optimizing your eCommerce business processes to set yourself up for future and continuing success. Yoni’s background Rachel Andrea Go: Thank you, Yoni, for joining me. Yoni is the CEO and co-founder of Escala and also MultiplyMii. So, Yoni, to start off, can you share a little bit about your background and how it led to where you are today? Yoni Kozminski: Absolutely, Rachel. Thanks for having me and [I’m] excited to be sat here...

By Rachel Andrea Go on July 03, 2024

Pulling in over 220 million daily users and $3.4 billion in revenue — much of which came from ad sales — X (formerly Twitter) is a social media titan. But when it comes to driving eCommerce sales, it’s still a relatively untapped opportunity. This is fantastic news if you’re scaling an online store, especially as the eCommerce industry becomes more competitive. In this post, we’ll explore how you can capitalize on X to secure an online selling advantage and catapult your eCommerce business to new heights. 3 Ways X can help you exceed business goals Whether it’s making your brand a...

By Tom Wicky on July 02, 2024

This is a guest post from Jimi Patel. Jimi is a co-founder and CEO at eStore Factory, an Amazon SPN-certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business including how to sell internationally on Amazon. Amazon’s international marketplaces enable independent sellers to list and sell their products to millions of buyers worldwide. This is a lucrative opportunity to expand your market reach significantly by reaching not only those in the vicinity of your...

By Guest on July 01, 2024

Google is no longer the top dog of product searches. Today, 61% of U.S. consumers begin their searches on Amazon, and more than half (56%) say they would pick Amazon if they were only allowed to buy products from a single store. That’s a lot of money being thrown Amazon’s way. A large part of that success is due to the search engine algorithm that’s hard at work in the background: A9. Amazon’s A9 algorithm is the core of the platform’s superb user experience. To secure a higher ranking for your ASINs and boost your visibility on Amazon, you have to...

By Tom Wicky on June 28, 2024

Obagi is an award-winning global skincare brand, known for its medical-grade clinically-proven products that deliver transformative, visible results for all skin concerns, skin types, and skin tones. Obagi uses MyFBAPrep to prep and send their products to Amazon. We spoke with Isabel Bolanos, business strategist of Waldencast, the parent company of Obagi to learn what their experience has been like working with MyFBAPrep to enable Amazon sales. Discovering MyFBAPrep through referrals “Obagi’s Amazon agency referred to MyFBAPrep as the best in the business, which speaks to the specialization and expertise we were looking for as we looked to launch Amazon with...

By Rachel Andrea Go on June 26, 2024

An eCommerce launch can make or break your online business, depending on how much you’ve invested into it. You have to set goals and develop a strategic roadmap to facilitate a successful release. Research has found that 90% of eCommerce start-ups fail within the first 120 days of operation. The top three reasons cited for this are: Poor online marketing (37%), Poor online search visibility (35%), and Little to no market for their products and services (35%). However, with a well-developed new product launch checklist that focuses on driving awareness and interest, you can equip your eCommerce brand for a smashing...

By Rachel Andrea Go on June 24, 2024

This is a guest post from Zignify. With millions of active sellers on Amazon, standing out can be tough. It takes smart product sourcing for Amazon, solid planning, and nonstop tweaking to thrive on the marketplace. Sourcing winning products on Amazon can make the difference between a successful business and one that struggles to gain traction. To gain that competitive advantage, it’s crucial to understand the strategies and best practices for finding products that not only sell but also generate substantial profits. In this article, we’ll dive into insider tips and strategies that can help you find lucrative items that fly...

By Guest on June 21, 2024

In this video, Rachel chats with Rikita Jain, director and CEO of MMF Infotech Technologies. Ritika shares why she decided to start MMF Infotech, her focus on Amazon, the balance between SEO and advertising, and Amazon ads best practices. Transcript below. Rikita’s background Rachel Andrea Go: So, thank you, Ritika, for joining us. To start off, can you share a little bit about your background and how it led to where you are today? Ritika Jain: Sure. Thank you for asking the question. So, my journey into the world of eCommerce consultancy and entrepreneurship has been shaped with 14 years of...

By Rachel Andrea Go on June 19, 2024