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Black Friday and Cyber Monday (BFCM) — historically the busiest shopping weekend of the year. For millions of shoppers, BFCM marketing presents an unmissable opportunity to gain a head start on their holiday shopping and cash in on some massive savings. 2023 brought an expected surge in sales during the annual shopping spree, with merchants earning $9.8 billion in Black Friday sales, up 7.5% from the previous year. Customer spending tends to reach a record-breaking high over the sale weekend. It’s not just Black Friday though — consumers also spent $12.4 billion on Cyber Monday alone in the year prior. In...

By Rachel Andrea Go on August 23, 2024

This is a guest post from Omer Riaz, Co-founder and CEO of Urtasker. Omar is a seven-figure Amazon seller. He runs eCommerce agency Urtasker, which assists small to medium-sized brands, resellers, and manufacturers on platforms like Amazon, Walmart, eBay, and TikTok Shop. A frequent speaker at conferences and a published author on Forbes and Entrepreneur, he actively contributes to the eCommerce community through events, podcasts, and blogs, offering valuable insights and strategies. Achieving a reasonable average cost of sales (ACoS) on Amazon requires strategic precision in the marketplace. You need to balance your advertising spend with your sales to drive profitability. By utilizing...

By Guest on August 21, 2024

This is a guest post from Xuan Xie, digital marketing specialist at m19, where she excels at creating strategic content tailored to B2B eCommerce, particularly in the Amazon sector. With a deep-seated passion for eCommerce and expertise in PPC advertising, Xuan is dedicated to driving business growth through a wide repertoire of digital marketing solutions. Alibaba, the leading Chinese eCommerce platform, offers an extensive array of manufacturers and suppliers. It’s become an attractive platform for global sellers (especially those on Amazon) to source products and earn money with their private labels. Although it’s not a straightforward process, many Amazon brands enjoy healthy...

By Guest on August 19, 2024

Sustainable growth and resilience in eCommerce all but require a multi-channel strategy. But with multiple platforms vying for merchants’ attention, mastering a multi-channel eCommerce strategy is no simple task. This article draws insights from our interviews with industry veterans Scott Needham and James Thomson to outline the keys to a successful multi-channel eCommerce strategy. The evolution of eCommerce platforms eCommerce has evolved dramatically from its early stages of straightforward online transactions into a sophisticated ecosystem. This dynamic development has produced not only a diversity of platforms available to merchants but also complex strategies required to leverage them for growth and sustainability....

By Tom Wicky on August 16, 2024

CORAL SPRINGS, FLA.  (Aug. 13, 2024) – MyFBAPrep, a leading eCommerce warehouse and fulfillment network, today announced it was named to Inc. magazine’s annual Inc. 5000 list. This is the second-consecutive year the South Florida-based company has made the most prestigious ranking of the fastest-growing private companies in America.  Landing in the No. 1,167 spot, the 2024 ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. This year’s class proves to be even more impressive as it represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising...

By Courtney Dennis on August 13, 2024

In the age of online shopping and social media, where customers can encounter your brand in countless ways, ensuring brand control and consistency is critical. Channel diversification and maintaining a cohesive brand message across all platforms builds trust, recognition, and, ultimately, success. Our recent interview with James Thomson, managing partner of Equity Value Advisors, revealed invaluable advice for this challenge, drawing on his extensive experience in the eCommerce space. Navigating channel acquisition and diversification Choosing where your brand lives online is like picking a neighborhood for your physical store. James Thomson believes in Amazon’s power to boost a brand’s online presence,...

By Rachel Andrea Go on August 12, 2024

The Consumer Packaged Goods (CPG) industry thrives on a high-octane mix of rapid sales, tight margins, and constantly moving inventory. Even minor accounting missteps can jeopardize your business’s success. But you can make your CPG accounting practices your secret weapon. Beyond just keeping the books in order, robust accounting can empower informed decisions, maximize profits, and help you navigate the complexities of Amazon’s FBA (Fulfillment by Amazon) model. This CPG accounting guide will equip you to identify and avoid common accounting pitfalls and build resilient systems that fuel growth. Keep reading to learn how to unlock the full potential of your...

By Tom Wicky on August 09, 2024

Disruptions, inflation, and evolving consumer trends have forced CPG companies to become financial ninjas. The goal isn’t just to keep the lights on though; they aim to thrive in a competitive market. This article will equip you with the strategies and insights to weather the economic storm and emerge stronger than before. It’ll explain how to optimize your cash conversion cycle, minimize inventory costs, and make strategic investments to fuel your company’s success. Understanding cash conversion cycles The cash conversion cycle (CCC) is essentially a timer that starts when you purchase inventory and ends when cash from sales hits your account....

By Rachel Andrea Go on August 07, 2024

In eCommerce, success often hinges on effectively managing three crucial elements: inventory, marketing, and finance. When well honed, they can propel a business to new heights, while weakness in any one of them can quickly drag it down. A siloed approach, where departments function independently, creates blind spots and missed opportunities; imagine your marketing team launching a massive campaign for a product with limited inventory. Conversely, your inventory team might overstock slow-moving items, tying up valuable cash flow and storage space. That lack of communication disrupts the harmony of the triple threat and inhibits its effectiveness. We recently interviewed Chelsea Cohen,...

By Tom Wicky on August 05, 2024

Searching for a logistics service to support your eCommerce brand is a high-stakes situation. You need a 4PL or 3PL provider with demonstrated expertise in pricing, quality standards, and operational best practices, as well as a deep understanding of the logistics and warehousing industry. The hunt for this ideal partner can sometimes feel like trying to find a needle in a haystack, but it’s easier with a request for proposal (RFP). Knowing he RFP process steps can help you identify the best option for a diverse suite of services, whether you need support for DTC fulfillment, omnichannel prep, B2B retail replenishment,...

By Rachel Andrea Go on August 02, 2024

In this video, Rachel Go chats with Gregory Elfrink, director of marketing at Empire Flippers. Rachel and Greg talk about the details of selling your business in the eCommerce space, timelines to expect, multiples he has seen over 8 years of buying and selling businesses, and what to watch out for on both the buyer and seller side. Transcript below. Greg’s background Rachel Andrea Go: Thank you so much, Greg, for joining me today. Greg is director of marketing from Empire Flippers. And so, to get started, Greg, could you tell me more about your journey in content and how it...

By Rachel Andrea Go on July 31, 2024

User experience (UX) is as important for an eCommerce store as the display and interiors are for a brick-and-mortar shop. It helps visitors browse a website, search for products, place orders, and remain connected without hassle. A critical component of UX design is accessibility, which refers to how well people can reach and use your website. This is an especially important element for individuals with disabilities. Making your digital store accessible means everyone, regardless of their capabilities, can navigate, understand, and interact with your site easily. That convenience significantly contributes to purchasing decisions. An attractive web appearance may draw in traffic,...

By Tom Wicky on July 30, 2024