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This is a guest post from Curt Humrichouser of Seller Rocket. Curt has helped thousands of sellers get products placed in editorial content that helps new customers discover their brand, increase revenue, and improve seller ranking. Seller Rocket is a PR/Affiliate marketing agency that works with 500+ major media outlets to drive external traffic to Amazon through product reviews, recommendations, buying guides, and search advertising. Whether you’re launching a new product or scaling revenue for an established product, gaining recognition outside of Amazon can be difficult. For instance, customer reviews are a major factor in convincing content creators to feature your...

By Guest on July 29, 2024

The Amazon marketplace is a gold mine for brands seeking to amplify their reach and boost sales — and 86% of sellers use the platform’s Fulfillment by Amazon (FBA) program to tap into this massive market. However, mastering the intricacies of listing and fulfilling products can be a hurdle, especially given Amazon’s strict FBA requirements. Fortunately, brands don’t have to contend with this obstacle alone; they have several options for preparing their products, from in-house handling to third-party logistics (3PL) providers, and manufacturer involvement to specialized Amazon FBA prep services. Each approach presents unique benefits and drawbacks, giving brands the power...

By Rachel Andrea Go on July 24, 2024

Whether you’re an eCommerce newbie or a seasoned professional, it’s imperative for business owners to connect with other professionals, experts, and potential partners. These connections and opportunities to network are invaluable for learning more about the industry, seeking or sharing advice, and growing your business. Unfortunately, reaching the right people can be challenging. Social networking apps like LinkedIn make it easier to meet and connect, but not all platforms have robust instant messaging, and it’s more difficult to communicate at scale through them. Of course, there are in-person networking events, workshops, and conferences, but those can be costly and time-consuming. Fortunately,...

By Rachel Andrea Go on July 23, 2024

In the first half of 2023, Amazon completed more than 52 million actions to suspend access in the EU alone, 97% of which were found to be correct Amazon seller suspension decisions. No Amazon seller wants to wake up to the harrowing message that their account has been deactivated. Unfortunately, this is a reality for many, but there are steps you can take to try and get reinstated quickly. Even better, you can proactively work to protect your account from this headache right now by reading our comprehensive guide on Amazon seller suspension. The basics of Amazon seller suspensions An Amazon...

By Rachel Andrea Go on July 22, 2024

Product images steal the spotlight on Amazon. Whether on search result pages, sponsored products, ads, or individual item detail pages, images are front and center — and have the power to make or break your chances of landing a sale. With this in mind, we’ve provided the following product photography tips to elevate your product photography and create listings that convert. 10 Product photography tips 1) Invest in the right equipment In a pinch, an iPhone camera can get the job done. Ideally though, you’ll want to conduct photo shoots using a DSLR that gives you the greatest control over image...

By Tom Wicky on July 19, 2024

A task as simple as following benchmarks can reap major rewards, considering you’re twice as likely to hit a business goal you track. However, only about 10% of small to medium-sized businesses with growth targets monitor KPIs for eCommerce in real-time. Whether you want to reach an objective next week or in five years, tracking your progress greatly influences the success or failure of your accomplishments. To help you build a robust monitoring system, we’ll share the essential key performance indicators (KPIs) to keep an eye on for your eCommerce business’s success. Fulfillment shouldn’t be unprofitable. Learn how MyFBAPrep can help...

By Rachel Andrea Go on July 18, 2024

In this video, Rachel Go chats with StartSure CEO and founder Tim DiPietro about some common points of confusion when it comes to inventory insurance. They also discuss what inventory insurance covers, who is responsible for insuring goods in the warehouse, and much more. Transcript below. Tim’s background Rachel Andrea Go: So, thank you, Tim, for joining me today. You have a long history in insurance. Can you tell me a little bit about how you got started? Tim DiPietro: Thank you. Yeah, I’m excited to be here. Yeah, I’ve been in insurance for pretty much my whole career now —...

By Rachel Andrea Go on July 17, 2024

For years, brands have relied on cookies to track website visitors, improve the online experience for users, and collect data that aids ad targeting. Cookies also enabled businesses to learn what customers were up to online when not on their website. This practice chugged along until Google announced its plan to phase out third-party cookies on Chrome browsers by 2022. Now in 2024, nearly all web browsers, Google included, have stopped using third-party cookies for retargeting. Privacy has long been a hot topic globally as new regulations and laws crop up limiting the use of third-party data and the sharing of...

By Rachel Andrea Go on July 16, 2024

In 2024, over 81% of Americans are shopping online. Among them, nearly 240 million shop on Amazon, with the average amount spent on the platform each month sitting at $91.75. And eCommerce is expected to continue growing at a compound annual growth rate of 9.49% every year. Product listings are one of the few components of your eCommerce funnel that all potential customers see before purchasing and so play a massive role in influencing what consumers buy, so Amazon product listing optimization is extremely important. In this post, we’ll explain why investing in your listings is money (and time) well spent....

By Rachel Andrea Go on July 15, 2024

Most eCommerce sellers start out with Amazon’s Fulfillment by Amazon (FBA) service, which allows them to tap into a powerful logistical platform that serves millions of Amazon shoppers. But what happens when you expand to other platforms? How do effectively handle your omnichannel inventory management? Doing so is a great way to secure your customer base and grow your brand, but it also brings new challenges. Managing inventory across marketplaces can be complex and challenging if you’re a company or aggregator that oversees multiple brands and sells through various sales channels. Keep reading to learn about the unique logistical challenges you...

By Rachel Andrea Go on July 12, 2024

Once hit by a plague of shuttered doors and bankrupt retail giants, in-store shopping has made a comeback, with 83% of consumers making purchases both online and in person. While eCommerce claims a maximum of 17.1% of all sales, the rest occur at physical retail locations. Those sales are increasingly becoming omnichannel, with shoppers starting their research in stores and then looking to the internet for lower prices, or buying online and picking up the product at a physical location the same day. This blend of in-person and digital shopping gives consumers the best of both worlds. However, for retailers, it...

By Tom Wicky on July 11, 2024

Kate Farms creates plant-based, science-backed nutrition shakes and formulas designed for tube feeding and drinking. Their premium products are thoughtfully prepared from high-quality ingredients such as organic pea protein, prebiotic fiber, and phytonutrients. All Kate Farms products are Certified USDA Organic, Non-GMO Project Verified, and made without common allergens. The brand’s commitment to quality and care is rooted in its origin, as it was crafted by two parents for their daughter. Kate Farms traditionally sold their nutrition shakes in packs of 12 and came to MyFBAPrep to help make their items more accessible by repacking and offering packs of 6. We...

By Rachel Andrea Go on July 10, 2024