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Through sentiment analysis, businesses can tap into the emotions and preferences that influence purchasing decisions. This approach involves analyzing customer feedback, reviews, and social media interactions to identify trends and opinions that can inform marketing strategies. Aligning product offerings and messaging with the insights gained enables businesses to meet customer expectations effectively, which leads to increased satisfaction and loyalty. Sentiment analysis provides a data-driven method to refine tactics, ultimately boosting conversion rates and enhancing the overall shopping experience. This article will explain the following key topics: Sentiment analysis helps identify the emotional drivers behind customer purchase decisions. Recurring themes in sentiment...

By Guest on October 01, 2024

This is a guest post from Rafael Veloz. Rafael is a three-time Telly Award-winning entrepreneur in marketing and film. With over 14 years of experience, he’s worked with big names like Nickelodeon, CNN, RedBull TV, Telemundo, and Viacom, as well as in high-level commercials and feature films. In the competitive world of Amazon, driving visibility and engagement for your products is the key to success. With video becoming increasingly dominant in overall marketing strategies, sellers who leverage this feature are more likely to stand out. One of the most powerful tools to achieve this is Amazon Sponsored Brand video ads. They empower...

By Guest on September 26, 2024

A product bundling strategy is quickly becoming a go-to for merchants — and it’s easy to see why. A study from the National Bureau of Economic Research found that selling by product bundling helps merchants increase profits by an impressive 30%. For merchants who don’t offer product bundling yet, Q4 is a great time to launch your product bundling strategy. The holiday season has consumers primed and ready to purchase, with the total U.S. retail sales for November and December 2024 expected to hit $1.353 trillion. If you’ve never offered or executed product bundling before, it can seem daunting to undertake...

By Rachel Andrea Go on September 24, 2024

For Amazon sellers, returns and reverse logistics are an important part of your business. Amazon revolutionized online selling with their “try before you buy” and fast, free returns policies, resulting in an average return rate of 5%–15% across categories on the platform. At the same time, that policy yields high extra costs for sellers, some of which are unpredictable. In addition, returns contribute to significant waste. While Amazon has attempted to offset that waste with a donation program and a secondary market program, experts have suggested for years that the company should add disincentives for returns. As a result, Amazon’s 2024...

By Tom Wicky on September 19, 2024

Successful selling on Amazon is the culmination of meticulous planning, marketing, and setting up your business to gain momentum and continue making sales after launch. It requires a strong sales strategy that carefully curates every aspect of your go-to-market strategy to ensure your promotion, product, and infrastructure build a brand that customers know and want to buy from. Amazon introduced their Perfect Launch program to help sellers in that endeavor. However, it’s also important to take steps yourself. Whether you’re new to the marketplace or already run a thriving Amazon store, the following Amazon product launch 90-day plan will prepare you...

By Rachel Andrea Go on September 17, 2024

As of September 12, 2024, Amazon now requires full truckload (FTL) and intermodal shipments to be sealed with an ISO-17712-compliant, Amazon-approved RFID seal at pickup. If you are shipping less than a truckload (LTL), ISO-compliant seals will be placed at a carrier consolidation terminal before a shipment arrives at an Amazon facility. Amazon’s updated seal requirements were announced in late 2023 and have now come into full effect and enforcement. The goal of their new seal policy is to enhance security, minimize product loss and tampering, and protect product shipments. To remain compliant with Amazon regulations and ensure your products aren’t...

By Rachel Andrea Go on September 13, 2024

If you’re stepping into the world of eCommerce, Amazon is the place to be. In the U.S., they own 37.6% of the eCommerce market share, with Walmart in a distant second place at 6.4%. For sellers who want to access a large pool of customers, leverage consumer trust in the marketplace to earn sales, and take advantage of the tools offered to sellers on the platform, listing on Amazon is the way to go. While there are other options for selling (and you’ll have to choose between selling 1P or 3P), becoming an Amazon 3p seller (third-party) seller is the right...

By Rachel Andrea Go on September 12, 2024

This is a guest post from the HelpCrunch team. Will it sell? This is the question every business owner asks themselves whenever they think of a new product idea. With a local market research though, they can take the guesswork out of the equation. There are many types of market research, and you may need more than one to craft an effective marketing strategy that’ll help you expand your customer base, gain a competitive advantage, achieve an impressive return on investment, and boost your overall chances of success. In this post, we’ll explain the process to help you uncover the right...

By Guest on September 10, 2024

The Amazon marketplace is one of the largest in the world, with an estimated 37.6% of the U.S. eCommerce market in 2023. While much of those transactions occur through Amazon’s own sales, a significant portion of the platform’s revenue goes through third-party (3P) sellers. In fact, in Q1 of 2024, 3P sellers made up 61% of total Amazon sales. This guide will walk you through what is Amazon 3P, what it means to be a 3P seller on Amazon; how it compares to 1P, 2P, and hybrid selling; and how it impacts your business. You’ll learn why this niche enjoys greater...

By Rachel Andrea Go on September 05, 2024

Of the estimated 2.5 million active sellers on Amazon, nearly 60% are third-party (3P) sellers. The remaining are 1P sellers who directly sell to Amazon via Vendor Central (be aware though, this program is invite-only). If you’re starting out on the marketplace, Amazon 1P selling is a promising option that can allow you to sell products through Amazon without the hassle of opening a storefront and managing your own brand. That comes with a few cons as well, but for nearly a million vendors, it’s a lucrative venture. In this article, we’ll discuss what Amazon 1P is and what selling on...

By Rachel Andrea Go on September 03, 2024

Most eCommerce businesses will likely see their biggest sales during Q4 thanks to the snowball of holiday shopping events. But there are other important eCommerce holiday planning  dates and “seasons” throughout the year that you must be aware of to cover all your bases (even the overlooked ones). Sales seasonality is nothing new for retailers, whether traditional brick-and-mortar or eCommerce. While the peaks and valleys of sales trends throughout the year are certainly top of mind as sellers plan for inventory cycles and even staffing needs, it’s important also to consider how seasonality impacts the other end of your business, namely,...

By Rachel Andrea Go on August 29, 2024

With Q4 nearing, we decided to share some of the key Amazon Q4 dates Amazon sellers should look out for starting this September. Open your calendars and read on to make sure you know the important dates to track for your Amazon business. September 2 – Labor Day is a Federal holiday, so USPS, UPS, and other major carriers won’t be operating. September 7 – The deadline to submit 7 Day Deals, Best Deals, and Lightning Deals to Amazon is normally around this time. In 2023, Amazon opened a submission window for sellers, meaning you can see alerts in your Seller...

By Tom Wicky on August 27, 2024