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Sellers on Amazon have two main choices for their order fulfillment: Fulfillment by Amazon (FBA) or Amazon Fulfilled by Merchant (FBM). To navigate the vast marketplace successfully, it’s critical to build the right strategy around these models. Although FBA is the more popular option (a whopping 82% of sellers use it), Amazon Fulfilled By Merchant presents several unique advantages. Understanding its strengths and weaknesses will enable you to make informed decisions about how best to manage your eCommerce business through the program. If you previously used FBA exclusively or are still learning how to tackle logistics yourself, this Amazon Fulfilled By...

By Rachel Andrea Go on November 04, 2024

In this video, Autron Co-founder & CTO Julian Timings discusses machine learning in Amazon advertising, the importance of retargeting, balancing inventory and ads in Q4, and much more. Transcript below. Julian’s background Rachel Go: First off, thank you so much, Julian, for coming on to chat with me for the MyFBAPrep interview series. To kick off, can you share a little bit about your background and how it led to where you are today? Julian: Cool. Yeah. Excited to be here. Yeah, so, I come from a pretty technical background, actually. I ended up—so I’m originally from the UK (hence the...

By Rachel Andrea Go on October 31, 2024

The average Amazon return rate can vary greatly depending on the product: While some categories hover around 5% to 15%, others, like clothing, jewelry, and electronics, can see a returns rate as high as 40%. That’s a significant chunk of profits vanishing. High return rates can hurt your seller reputation and even lead to account suspension. Although you can’t eliminate them completely, you can slash your rate and keep it low. This Amazon listing optimization guide will detail how to craft the perfect Amazon listing to minimize returns. We’ll provide actionable strategies and industry-leading advice from Lesley Hensell, co-founder of Riverbend...

By Rachel Andrea Go on October 29, 2024

eCommerce is an industry of continuous fluctuation. Beyond dedication and fresh ideas, success hinges on recognizing when your business model needs a fundamental shift. From evolving customer habits to tech leaps and crowded markets, understanding when and how to pivot strategically can mean the difference between stagnation and skyrocketing your business. Keep reading to learn how to identify and act on pivot triggers for sustained success. Signs it’s time to pivot Market signals in eCommerce can be subtle or hit like a sucker punch, so it’s important to pay attention to avoid unpleasant surprises. Knowing when to pivot requires a deep...

By Tom Wicky on October 24, 2024

The world of eCommerce thrives on the harmonious interplay of creativity and technology. Success in this space hinges on eCommerce retailers’ ability to integrate these seemingly disparate forces seamlessly. This requires a nuanced understanding of both, as well as the fostering of effective collaboration among the creative and technical teams that drive them. Drawing on the insights of Liz Saunders, founder of Fluencer Fruit, this article explores the art of bridging the gap between creative and technical teams from an eCommerce leadership perspective. We’ll explore the essential qualities of leaders in this space, their unique challenges, and the strategies they can...

By Tom Wicky on October 22, 2024

To thrive on the Amazon marketplace, you need to do more than just list products. It demands an eye for optimization and a proactive approach to identifying hidden revenue leaks. Regular FBA audits are your secret weapon for maximizing profits, streamlining operations, and staying ahead of the competition. Keep reading to learn how to conduct a thorough FBA audit, discover opportunities to boost your bottom line, and support your business’ long-term success. What is a business audit? A business audit is a systematic examination of an organization’s financial records, operations, and systems to assess compliance, efficiency, and overall performance. It involves...

By Rachel Andrea Go on October 17, 2024

As every seasoned Amazon seller knows, Q4 is the defining moment of the year. It’s the time when consumer demand surges, and inventory management can make or break your sales performance. But with Amazon’s fulfillment centers often experiencing delays during the holiday rush, even the most prepared sellers can find their products stuck in limbo—unavailable to customers, which means missed opportunities and lost revenue. At MyFBAPrep, we understand how critical fast and reliable fulfillment is, especially during peak seasons. That’s why we offer same-day check-in services to ensure your inventory is prepped, shipped, and accepted into Amazon’s fulfillment centers as fast...

By Tom Wicky on October 16, 2024

In the cutthroat world of online retail (and especially on Amazon), having the right amount of stock is critical. Too much ties up cash flow, while too little frustrates customers and hurts your reputation. This article features insights from experts Lesley Hensell of Riverbend Consulting and Chelsea Cohen of SoStocked to explain why mastering inventory management is a strategic imperative for eCommerce success and what inventory management techniques to employ. We’ll explore the impact on key areas like cash flow and account health, then provide actionable tips to achieve the perfect balance for sustainable growth. The high stakes of inventory management...

By Rachel Andrea Go on October 15, 2024

In the first quarter of 2024, 61% of paid units on Amazon were sold by third-party sellers, many of whom rely on the Fulfillment by Amazon (FBA) program to reach millions of customers. While it’s the fuel that drives growth for many vendors on the platform, that doesn’t mean it’s the best solution for everyone. James Thomson, a former Amazon executive and eCommerce strategist, provides a unique perspective on FBA, along with recommendations for how best to leverage the service. In addition to those insights, this article explores the expansion of Amazon FBA, its impact on brands, and the pros and cons of...

By Rachel Andrea Go on October 10, 2024

Holiday sales are expected to result in a record spend, above the record $966.6 billion set in 2023, according to the National Retail Federation. This means eCommerce businesses stand to boost their holiday sales and profits and potentially smash the previous season. To capitalize on this lucrative opportunity, it’s essential to tighten the screws of your logistical operations and abide by key shipping dates. In this guide, we’ll walk you through the critical days you need to be aware of to maximize your holiday sales and keep your FBA inventory stocked during the festive season. Plan ahead for holiday success Planning...

By Tom Wicky on October 09, 2024

The holiday season can be a stressful time for all—and that includes your 3PL. Even if you have a long-standing relationship with a logistics provider who delivers quality, reliable service, it’s not unusual for 3PLs to get inundated during the holiday logistics rush. But that shouldn’t affect your business. With holiday retail sales poised to increase between 2.3% and 3.3%, per Deloitte’s 2024 Holiday Forecast, the pressure is on for you to meet increased consumer demands in Q4. What happens if it’s late October or early November and you’re deep in holiday logistics prep when suddenly your 3PL tells you they...

By Rachel Andrea Go on October 08, 2024

In our latest MyFBAPrep interview, learn all about Amazon DSP, dayparting, tips for growing your eCommerce business, consumer spending habits, and much more in our discussion with Nadine Schöpper, Co-founder and Co-CEO of BidX. Check out the recording and transcript below. Transcript below. From business information systems and data analytics to launching a machine-learning Amazon ad tool Rachel Andrea Go: First off, thank you, Nadine, so much for coming on to the MyFBAPrep interview series and sharing some of your really interesting background and how you got started in eCommerce. So, to kick off, can you share a little bit about...

By Rachel Andrea Go on October 03, 2024