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This is a guest post from Hammad Nafees, Content & Outreach Specialist of ZonGuru. ZonGuru is an all-in-one Amazon toolkit that helps private label sellers with product research, niche evaluation, competition analysis, listing optimization, inventory tracking, customer review acquisition, and running day-to-day operations of their Amazon business. Their tools provide data from across 10 Amazon marketplaces, including the U.S., Canada, Mexico, the UK, Italy, France, Spain, Australia, Germany, and India. What’s the most important part of building a successful Amazon business? Some would say acing your PPC campaigns. Others might side with listing optimization, and the list goes on. But for us,...

By Guest on December 14, 2021

This is a guest post from Channel Key, a full-service channel management marketplace consulting agency that has helped generate nearly $500M in Amazon sales for brands worldwide. Complete 360-degree services include marketplace strategies, content development, marketing and advertising, catalog management, marketplace and fulfillment setup, and ongoing consulting. Call it the retail rivalry of the century. For 30 years, Walmart has ruled as the king of all retailers, easily outperforming its competition by offering a vast selection at low prices. Along the way came an online bookstore called Amazon. From a humble garage in Seattle, Amazon quickly grew and expanded into other...

By Guest on December 09, 2021

Our smartphones have become our lifeline. We use them to order groceries, keep in touch with loved ones, take photos, write notes, learn new languages, shop online … With the average person spending at least three hours a day on their mobile phone, it makes sense to take advantage of this usage for your DTC business. SMS marketing is on the rise, with 75% of consumers admitting they’re open to receiving texts from brands they care about. If your DTC business doesn’t already tap into SMS marketing, you’re missing out on a lucrative opportunity to improve your buyer experience and boost...

By Rachel Andrea Go on December 07, 2021

Your inventory levels are fully stocked, your marketing campaigns are flying out, and you have a constant stream of people visiting your website. It sounds like a recipe for success, right? Not necessarily. You’ve forgotten one crucial element: shopping cart abandonment. Over 88% of online shopping orders are abandoned. If you neglect abandoned shopping carts, you’re missing out on valuable sales. Abandoned carts are the leaks in your online sales bucket. However, you can use abandoned cart emails to plug these holes. Keep reading to learn why you need to prioritize abandoned carts, what a good abandoned cart email looks like,...

By Rachel Andrea Go on December 02, 2021

It’s a familiar scene: You’re in the grocery store when you spot some free samples. You immediately make a beeline for the sample stall, curious to see what’s on offer. The next thing you know, you’ve filled your cart with the trial product. Research shows that offering free samples can immediately boost sales. It can also increase customer satisfaction and, in turn, their likelihood to repurchase. The same principle applies to your online store visitors. Even though your eCommerce store is digital, you can still take advantage of other forms of free samples. Giveaways and contests (the free samples of eCommerce)...

By Rachel Andrea Go on November 30, 2021

Rewarding customers for their loyalty is a smart way to increase customer lifetime value for your eCommerce brand. Customer lifetime value (CLV) is the total worth of a particular customer over the entire period of their relationship with your brand. The idea behind CLV is simple: the better your customer retention, the greater your profits will be. Prioritizing customer loyalty to increase your CLV can also help offset customer acquisition costs. After all, retaining existing customers is generally much easier than constantly investing in new customer acquisition. If you’re wondering how you can boost customer lifetime value for your eCommerce brand,...

By Rachel Andrea Go on November 23, 2021

Pacers Running is an iconic running shoe retailer that celebrates the journey and accomplishments of runners. They build communities by putting on best-in-class experiences for runners and delighting their customers with white glove service. They utilize MyFBAPrep to handle their Shopify fulfillment and Amazon FBA prep, so we spoke with Pacers Running President Chris Farley to hear about how they transformed their logistics into a competitive advantage. Building a brand “We need multiple touchpoints with consumers, to tell them about our events and really get them out and running, walking, and being active.” — Chris Farley, Pacers Running President Pacers Running...

By Rachel Andrea Go on November 19, 2021

Biggar and Leith is a wine, spirits, and fancy goods company that sells popular brands like the Hotel Starlino aperitivos and Casa Firelli hot sauce. Their dedication to craftsmanship and eye for excellence helped them curate such successful and well-loved brands. Casa Firelli sells a rich, rounded Italian hot sauce that gives a delicious kick to any dish. Their hot sauce is crafted in Parma with balsamic vinegar from Modena, chilis from Calabria, and roasted red peppers from Tuscany. Their quality ingredients and unique family recipe make their products a hit on any pizza, pasta, sandwich, eggs, or even in a...

By Rachel Andrea Go on November 17, 2021

Could live shopping be the future of retail? For years now, the rise of eCommerce has generated conversations about the “death of the high street.” Online shopping is ingrained into our daily lives thanks to the convenience of being able to buy at the click of a button. Yet, the in-store experience of browsing products in person and speaking to salespeople for more information is something eCommerce businesses have struggled to compete with — until now. Live shopping is the latest eCommerce trend for acquiring, engaging, and converting new customers. It turns online shopping into an interactive, engaging experience by combining...

By Rachel Andrea Go on November 11, 2021

Customer lifetime value can make or break your eCommerce business. Simply put, you spend a certain amount of money on customer acquisition, and must earn that back (and then some) throughout the customer’s relationship with your brand. In this article, we’ll talk about benefits you can provide to attract and encourage fiercely loyal, long-time customers. What are some benefits of loyalty programs? It may seem counterintuitive for merchants to “give away” free perks when they could re-invest the savings back into their business instead. However, loyalty programs are an investment into the long-term health of your business, buyer experience, brand relationships,...

By Rachel Andrea Go on November 09, 2021

The eCommerce industry is growing a stunning 43.7% year after year, which makes it one of the most exciting to be in … but also one of the most volatile. The more pressure and demand you place on the supply chains of a single industry, the more likely things are to break. We’ve seen it happen with the backups in the Port of LA that happened in Q1 and Q4 of 2021. This won’t improve overnight, so to protect your eCommerce business, you need to be ready for: Disruptions to the supply chain Warehouse outages and lack of space Shipping carrier...

By Rachel Andrea Go on November 04, 2021

If you’re an eCommerce seller, a third-party logistics partner (3PL) can be a lifesaver. 3PLs allow you to offload the time, cost, and headache of storing inventory and handling logistics on your own. In fact, 75% of retailers say the use of 3PL services has contributed to an overall reduction in logistics costs. That said, not all providers are created equal. Unfortunately, a number of bad apples exist in the fast-growing 3PL industry. When we start working with a new seller, we often ask them why they switched from their previous 3PL or 4PL. Often, they will volunteer a combination of...

By Rachel Andrea Go on November 02, 2021