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Your brand will always need to invest in DTC customer acquisition, since you’ll always need an influx of customers. But it’s possible customers may no longer need you. It’s a harsh truth, but one you need to face. Today, the average person sees up to 5,000 ads per day. On Amazon alone, a whopping 78% of searches are also unbranded, underscoring how an increasing number of shoppers are trying brands they’ve never heard of before. In this hyper-competitive environment, it’s critical to invest in a solid customer acquisition strategy that keeps your brand front and center. Without one, you could be...

By Rachel Andrea Go on August 10, 2021

This is a guest post from Brooke Morrow. Brooke is a Paid Marketing Manager at Kaspien, an eCommerce company that offers a full suite of seller tools to help brands sell online. Brooke has years of experience running advertising accounts across Facebook, Google, Instagram, Yelp, and other social platforms for Fortune 500 companies and local businesses across the United States. Customer acquisition can make or break an eCommerce brand, and it’s important to learn the latest technologies and developments to stay on top of it all. Tools like paid ads help you reach potential customers in the most effective and impactful...

By Guest on August 03, 2021

This is a guest post from Leeline Sourcing. Leeline Sourcing is a China shipping agent that can help with your sourcing and shipping to the US. International shipping from China to FBA is a time-consuming process, least of all because of the distance your products have to travel. There’s a lot of space and steps in between getting your items manufactured at the source and successfully getting them into FBA. Unfortunately, that process is riddled with mistakes. Avoiding them takes thorough planning, communication, and a good understanding of a number of regulations, from customs to FBA requirements. To prevent losing time...

By Guest on July 27, 2021

eCommerce sellers should never assume that a single purchase means a consumer will keep coming back. There are countless brands all vying for your customers’ attention—and marketplaces like Amazon are quickly eroding brand loyalty. However, taking an active stance on customer retention can improve your chances of bucking this trend. In fact, studies show that a 5% increase in customer retention can lead to a 25% increase in profit. Check out the tips below to build a strong customer retention strategy, and learn how to turn existing buyers into long-term customers. The importance of eCommerce customer retention It’s cheaper to maintain...

By Rachel Andrea Go on July 20, 2021

Many growing eCommerce businesses end up investing in their own warehouses to streamline and take full ownership of their operations as they begin to scale up. For larger eCommerce businesses, owning at least one warehouse is often a given. There’s no question that in-house warehousing brings enormous benefits, from full control and ownership of the process and products to the ability to call the shots around accepting shipments and beyond. But, there are downsides as well. Warehousing your own goods comes with many costs, from purchasing or leasing the warehouse itself to hiring employees and machinery, managing deliveries and shipments, and...

By Rachel Andrea Go on July 13, 2021

Whether you’re a newbie or a veteran Amazon seller, it’s easy to get caught up in trivial matters and overlook important tasks that don’t seem urgent. But this is a mistake — just because something doesn’t seem urgent doesn’t mean it’s not important. Many of the things you might be overlooking are critical drivers for business growth and impact your Amazon revenue. We’ve seen successful Amazon sellers take a few key steps, from delegation and outsourcing to collecting UGC and doing in-depth product research. We’ve combined those observations to form nine tips to grow your Amazon revenue. 9 Ways to increase...

By Rachel Andrea Go on June 29, 2021

If you sell on Amazon, you probably use Fulfilled by Amazon (FBA). According to eDesk, 94% of Amazon sellers use FBA today, and we expect that number to increase as Amazon further builds out its networks. It’s understandable — setting up with FBA is fast, easy, and means Amazon handles most of the infrastructure and logistics of fulfillment. However, it’s not wise to put all your eggs in one basket. In 2020 and 2021, Amazon introduced strict new restock limitations (and this year, the surprises came less than a month before Prime Day). Note: Restock limits replaced ASIN-level limits in FBA. With...

By Rachel Andrea Go on June 15, 2021

Our very own Taylor Smits was featured on The Smartest Amazon Seller podcast in Episode 106: FBA Scales. Getting inventory into FBA doesn’t. Best solutions with Taylor Smits. Listen to the recording below. MyFBAPrep started with an Amazon-seller focus, with a custom software built specifically for FBA prep. In addition to FBA services, MyFBAPrep also handles DTC fulfillment, subscription box fulfillment, bundling and kitting for different marketplaces, and other eCommerce services. The ability to handle all of these things with one location has helped multiple merchants streamline their businesses. Getting products into Amazon isn’t always easy There are countless ways to...

By Rachel Andrea Go on June 08, 2021

Selling on Amazon with FBA is a no-brainer. You get access to Amazon’s vast customer base and their nationwide fulfillment network. While there are detailed guidelines to navigate, such as strict prep regulations and high long-term storage fees, the benefits often outweigh the costs. In this article, we’ll cover why you should sell on Amazon with FBA, and how to get started. How does Amazon FBA work? Amazon FBA’s concept is simple: you sell, then Amazon takes care of the online and shipping transactions. Basically, Amazon becomes your online platform to sell your products. It works like this: You prep and...

By Rachel Andrea Go on May 04, 2021

Amazon requires vendors to follow specific guidelines to sell their products on its platform. You need to ensure Amazon-compliant packaging, labels, and dunnage if you want your products to reach Amazon’s fulfillment centers. One of the big challenges for eCommerce sellers is finding the best materials and methods to prep their items for different fulfillment networks. They need to deliver to a wide customer base across (ideally) multiple sales channels without breaking the bank or compromising their brand. Finding warehouse space, processing orders and returns, and shipping to consumers is often time-consuming. Any setbacks can impede the business’s ability to scale...

By Rachel Andrea Go on April 20, 2021

This holiday season will be record-breaking, with shoppers more likely to splurge after a turbulent year. However, this season is unlike any other holiday season you’ve seen before, with a vast increase in competition, comparison shopping, and cart abandonment. To end 2020 on a record-breaking note, you need to plan now, and we’re here to help with 5 ways to wow your customers this holiday season. Why this holiday season is different (and important)? 2020 has been a strange year, especially for the eCommerce industry. Some sellers have seen a surge in sales, some have seen a slump, and some haven’t noticed...

By Guest on October 14, 2020

We are excited to announce that MyFBAPrep Co-Founder Taylor Smits was recently featured on the Bright Ideas podcast with Trent Drysmid! In this insightful conversation, Taylor shares the journey of MyFBAPrep, from its inception to becoming a leading eCommerce fulfillment and Amazon prep provider. He dives into the challenges sellers face with Amazon FBA, why efficient logistics are crucial for scaling an eCommerce business, and how MyFBAPrep’s nationwide network of partner warehouses is helping top sellers streamline their fulfillment operations. Trent and Taylor also discuss key trends in the Amazon eCommerce space, what sellers should be focusing on in 2025, and...

By Tom Wicky on December 03, 2019