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Who would you pick: a customer who purchases one high-ticket item from your site, but never returns, or a customer who makes hundreds of smaller purchases from you over the course of 10 years? The answer is simple: In most cases, you’d pick the person who buys from your site repeatedly. Not only is the sum of their transactions often greater than the single item, but their customer loyalty is also a major advantage. However, to understand if you’re attracting repeat customers, you need to track your customer lifetime value (CLV). In this blog, we’ll discuss how to do that and...

By Rachel Andrea Go on October 28, 2021

Webinar recap — As Q4 approaches, it’s crucial sellers take steps to implement strategy. Whether that’s increasing inventory, optimizing ads, or taking steps to prevent additional costs, it will make and save you money. While much of this can be handled manually, the wealth of digital tooling on the market often makes it faster and more cost-effective to automate. This webinar was put together via a collaboration between Kaspien and MyFBAPrep, featuring Taylor Smits from MyFBAPrep, Jeremy Rossow, Digital Marketing Manager at Kaspien, and Richard Taylor, Agency Manager at Kaspien. We discuss the following tools and how they apply to your...

By Rachel Andrea Go on October 21, 2021

As lucrative as Amazon can be, it’s a hard place to build your brand. A majority of Amazon shoppers are brand agnostic. In fact, 65% of surveyed consumers said they would feel comfortable buying from names they’ve never heard of before on marketplaces like Amazon. Amazon A+ Content, however, provides a golden opportunity to showcase your brand with an outstanding product listing page. With it, you can increase your credibility and help customers better distinguish between your company and other competitors. Here’s how. What is A+ Content? A+ Content is a tool that’s only available to brands enrolled in Amazon’s Brand...

By Rachel Andrea Go on October 07, 2021

Amazon has updated their shipping template, so we’re here to give you some new step-by-step instructions to create an FBA shipping plan. Properly creating a shipping plan is vital to getting your goods into FBA without any delays. These 8 simple steps (with photos) will have you on your way in no time. Step 1: Select inventory to be shipped From your dashboard in Seller Central, navigate to Manage FBA Inventory. Select the checkbox on the left for all the products you will transition to FBA. Then, head to the Action on [#] selected dropdown above your items. Click on Send/replenish...

By Rachel Andrea Go on September 30, 2021

Two thousand characters. That’s how much space you have in your Amazon product descriptions to impress your customers. That might sound like a lot, but it’s easy to max out on characters when your description is one of the only things your customers have to base their purchase decisions on. Needless to say, having a strong product description is critical on Amazon. Here are several dos and don’ts for bringing your product descriptions up to snuff and increasing your rankings and sales on the marketplace. DO include essential product details Unlike your title and bullet points where sentence fragments are expected,...

By Rachel Andrea Go on September 28, 2021

We’ve all witnessed the power of a successful brand partnership. Case in point: Red Bull and GoPro, or Nike and Michael Jordan. All of these brands seem to make sense together, and over the years, both partnerships have proved extraordinarily fruitful. Fortunately, you don’t need to be a Red Bull or a Michael Jordan to take advantage of brand partnerships. Simply follow the steps below to get started and reap the benefits. 4 Benefits of brand partnerships First and foremost, you should understand why partnerships are worth pursuing. Here are several proven perks of this popular acquisition channel. 1) Scale your...

By Rachel Andrea Go on September 23, 2021

Webinar and virtual events bring a rare advantage to the table. For one, you don’t need a huge budget to pull off a massive (and successful) event. Secondly, there are various types of events you can host to boost your customer acquisition strategy. For example, BarkBox, a dog toy subscription service, cleverly hosts Open BARK Nights and Dogstrume parties throughout the year. While many of these events are in person, the company could easily convert them to an online format to engage an even larger crowd. The recipe for a successful online event consists of a clear strategy, an engaged team,...

By Rachel Andrea Go on September 21, 2021

For DTC brands, a social media presence is all but a prerequisite for remaining competitive. It’s an excellent channel for customer acquisition, and doubles as a way to listen to your customers and collect their feedback. Not only is social media teeming with opportunities to engage new audiences, but most customers now expect your brand to be active online. Many will check your Instagram, Twitter, or LinkedIn activity to validate their purchasing decisions and to confirm you’re a legitimate brand. Not to mention, if you’re not engaging with your customers on social media, thousands of other brands are. To help kickstart...

By Rachel Andrea Go on September 16, 2021

When first starting an eCommerce business, you may be surprised to learn there’s far more involved than just buying and selling stock. You also need to manage the order fulfillment process, finances, marketing, customer service, product development, and more. As your business grows, you may reach a point where you need to outsource to avoid being overwhelmed. Knowing which tasks and roles to delegate can be difficult. However, delegating work to other people is one of the most effective ways to cut business costs and make your eCommerce company more efficient. Approaching this problem with a strategic mind will improve the...

By Rachel Andrea Go on September 07, 2021

Amazon is one of the largest eCommerce companies in the world. In 2020, Amazon achieved $386 billion in revenue, over half of which was generated by third-party sellers. Selling products on Amazon has become a highly profitable channel for entrepreneurs. In this article, we will explore the four most popular ways to sell on Amazon. Keep reading to learn how to build a scalable, revenue-generating business on the Amazon marketplace. 1) Dropshipping on Amazon Dropshipping is arguably the most popular way to start selling products on Amazon. This method is especially attractive for entrepreneurs who don’t want to spend a lot of...

By Rachel Andrea Go on August 31, 2021

Kaspien partners with popular eCommerce brands on multiple channels to provide real-time analytics, a comprehensive supply chain, brand protection and optimization, algorithmic advertising, multi-marketplace tools, and more. They have the unique experience and tech stack to help sellers grow and expand across marketplaces successfully and profitably. Kaspien has partnered with more than four thousand brands, achieved more than $1 billion in retail sales, and won their clients a 30% increase in sales with strategic marketing. They also build tools based on the needs they observe in the industry, such as an ad management system. Most recently, they launched seller reimbursement software...

By Rachel Andrea Go on August 19, 2021

Caveman Foods provides Paleo-friendly snacks that are delicious, nutritious, and made with natural ingredients. They cut out artificial sweeteners, GMOs, dairy, soy, and gluten. Their guilt-free snacks are either Paleo Certified or Paleo-Friendly Certified, making them excellent for hiking, camping, road trips, or just taking along for when you feel like a healthy treat. Needless to say, Caveman Foods has boomed in popularity thanks to their wide range of choices and special deals on bundles. With consumers increasingly doing their grocery shopping online, the company’s need for a flexible prep partner quickly turned into a headache for its internal team. Using...

By Rachel Andrea Go on August 12, 2021