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2022 is the year of omni-channel selling. If you aren’t selling successfully on Amazon, the world’s largest online marketplace, it’s time to change that. The platform is home to more than 9.5 million global sellers offering every product you can think of (and then some). So, how do you stand out? To get the most out of your Amazon sales channel and showcase your brand, consider creating your own unique Amazon presence with an Amazon Store. What is an Amazon Store? An Amazon Store allows sellers to spotlight their brand and increase sales via a customized Amazon web address. It’s a...

By Rachel Andrea Go on April 12, 2022

Despite pandemic restrictions tapering off and shoppers returning to stores in person, people continue to buy online more than ever before. U.S. eCommerce sales grew by 14.2 percent in 2021. Selling omni-channel (that is, everywhere) has never been more important, and retailers are challenged to adopt this strategy effectively in the midst of so many new tools and emerging sales channels. In this article, we’ll discuss the importance of omnichannel eCommerce and cover best practices for multi-channel fulfillment within an omnichannel strategy. Understanding how the two operate in tandem is key to maximizing your revenue streams, meeting consumer demands, and maintaining...

By Rachel Andrea Go on April 07, 2022

eCommerce business owners know one of the challenges of operating a digital-only company is the lack of direct customer interaction. That face-to-face opportunity to ask customers what they think of your product or how they heard about your business is nowhere to be found. Yet, customer feedback remains critical to understanding the consumer journey and how your product or service performs. Reproducing personalized connections and extracting customer input has become indispensable in the eCommerce landscape. In this article, we’ll talk about how the post-purchase survey can increase the customer feedback you receive and boost your eCommerce brand. What are post-purchase surveys?...

By Rachel Andrea Go on April 05, 2022

The first thing you do when you arrive on an eCommerce landing page is start scrolling, sometimes even before the page has fully loaded. This is often an automatic, subconscious behavior. The elements you see as you scroll, and the order you encounter them in, all contributes to your brand and buyer experience. High performing landing pages all incorporate certain content pieces that inform, reassure, and encourage conversions. In this article, we’ll cover the elements you should include in your eCommerce landing pages and why they’re so important for conversion, brand-building, and retention. Landing pages: The what and why Before we...

By Rachel Andrea Go on March 31, 2022

The Walmart Marketplace is a robust online selling platform. Backed by Walmart’s widely recognized brand, it’s appealing to businesses looking for additional sales channels or those who want to try their hand at eCommerce. However, there are some initial steps to complete before becoming a Walmart Marketplace seller. To help you out, we’ll discuss them in detail and share some tips so you can hit the ground running. What is Walmart Marketplace? Walmart Marketplace is Walmart’s eCommerce arm and platform where both Walmart and third-party merchants can sell items to consumers. It boasts a curated community of professional sellers that offer...

By Rachel Andrea Go on March 24, 2022

Did you know the ports along the American West Coast are governed by the same union? It’s called the International Longshore and Warehouse Union (ILWU), and their current contract, which took effect in 2019, will expire on July 1st, 2022. Not every contract renewal results in supply chain disruptions and ports being shut down. However, in 2014 and 2015, their contract with the Pacific Maritime Association (PMA), which would keep the ports fully operational with enough manpower, expired without a new agreement in place. According to a report from Jennifer M. Porter entitled West Coast Longshoreman Strike Synopsis—The Bad, the Ugly,...

By Rachel Andrea Go on March 22, 2022

This is a guest post from Matthew Rickerby. Matthew is the Director of Marketing at Skubana, a leading solution for multi-channel, multi-warehouse DTC brands. For the past 10 years, he’s covered eCommerce topics ranging from SEO to supply chain management. Measuring and understanding your eCommerce inventory turnover is critical to manage your inventory effectively and profitably. When you sell on Amazon, diving into your specific Amazon inventory turnover rate is key to optimize that channel. In this guide, we’ll dive into what Amazon inventory turnover is, why it’s important to measure and track, and a step-by-step guide to calculate your Amazon...

By Guest on March 17, 2022

As a business owner, you’ve (hopefully) spent a lot of time thinking about the design and functionality of your eCommerce site. The overall flow of your website impacts how satisfied your customers are, and that includes the checkout process. This is a critical stage in the buying process, as the average cart abandonment rate across all industries is just shy of 70%. Creating a positive eCommerce checkout experience for your customers will improve your conversion rate and reduce checkout abandonment. Yes, there is a difference between cart abandonment and checkout abandonment. Checkout abandonment is when customers leave the payment process after...

By Rachel Andrea Go on March 15, 2022

Your organic content — be it social media posts, email marketing, blog articles, or something else — is the fuel for all your acquisition efforts. Organic social media posts that receive glowing engagement can be boosted as paid social media ads. Clever landing page copy drives ad campaign performance and inspires people to take action. eBooks and other downloadable resources can fuel your newsletter sign-ups. Meanwhile, your newsletter acts as a re-engagement tool that reduces churn. And that’s just the tip of the iceberg. Before a customer buys from you, they go through a series of stages. Moving from awareness to...

By Rachel Andrea Go on March 08, 2022

Merchants who sell online constantly need to find creative ways to do business, especially in today’s dynamic environment. With supply chain issues around the world and the booming growth in eCommerce, customer demand for new products at great prices has continued to swell at an often unsustainable pace. For new sellers and established businesses alike, the challenge of sourcing products and finding new strategies to expedite business growth has compounded, too. This is where retail arbitrage can be a game-changer. What is retail arbitrage? Retail arbitrage takes advantage of a price difference between two or more markets by buying cheap and...

By Rachel Andrea Go on March 03, 2022

Free shipping is every online shopper’s dream. It dominates consumers’ decision making when it comes to whether or not to place an order. Shopify found that 75% of shoppers care about free shipping, even more than fast shipping (60%) and flexible shipping (53%). As eCommerce becomes the norm, customers have high expectations regarding their online experience. Free or low-cost shipping is one of the main reasons why customers prefer shopping online. Knowing this, it’s no surprise free shipping can skyrocket your eCommerce conversion rate. But for eCommerce retailers, it can be a financial nightmare if done incorrectly. Offering free shipping isn’t...

By Rachel Andrea Go on February 24, 2022

We’ve all been there: perusing an online shop, adding an item or two (or fifteen) to our cart. Perhaps we’re shocked by our lack of self-control, having placed far more than we needed into the cart. Maybe the taxes were higher than we thought, or unexpected shipping costs jarred us. It’s possible we’ve simply run out of time or interest. Whatever the reason, we exit the tab or window and leave behind our virtual cart filled with unpurchased goodies. Cart abandonment is a dreaded, but undeniable reality of eCommerce. Understanding the factors that contribute to this is important. By doing so,...

By Rachel Andrea Go on February 22, 2022