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This is a guest post from Leeline Sourcing. Leeline Sourcing is a sourcing partner that can help eCommerce merchants tap into valuable Chinese markets and suppliers with faster, more effective results. After joining the World Trade Organization (WTO), China became the world’s largest manufacturer. It’s not wrong to call China the “world’s factory.” China remains one of the best locations for manufacturing eCommerce goods thanks to favorable local policies, abundant labor resources, and a number of other factors that favor the manufacturing industries. The value-added industrial output in China has continuously increased. In fact, 28.7% of the world’s manufacturing output has...

By Guest on May 30, 2022

Projected to reach a market size of $557.9 billion by 2025, dropshipping is an eCommerce strategy taking the world by storm — and it isn’t slowing down anytime soon. Whether you actively run an eCommerce business or you’re just looking to get started, you may benefit from jumping on the dropshipping bandwagon. Starting a dropshipping business is simple enough, but succeeding with this tactic requires careful consideration and planning. In this 101 introduction, we’ll uncover the key components of starting a dropshipping business to help you set yours up for success. What is dropshipping? Dropshipping is an eCommerce fulfillment strategy that...

By Rachel Andrea Go on May 26, 2022

Every brand has lapsed customers — people who once bought from them, only to disappear off the face of the earth and never interact with the company again. However, those inactive customers aren’t a lost cause. While capturing new customers is an essential business practice, maintaining their loyalty is where the real value lies. Winback campaigns help you reengage inactive or former customers. With the right messaging, you can reverse churn and bring customers back for good using email marketing. What is a winback email campaign? Winback email campaigns focus on reengaging inactive subscribers or customers. Inactive subscribers or customers are...

By Rachel Andrea Go on May 24, 2022

With consumer spending on Amazon.com skyrocketing due to the pandemic and a firm like Thrasio raising billions, Amazon aggregators are taking the eCommerce world by storm. In fact, companies that have acquired flourishing Amazon brands have raised almost $15 billion in capital. If you don’t know what Amazon aggregators are, this article will introduce them and what they do. We’ll also discuss examples of such companies and what characteristics they look for before making an acquisition. What is an aggregator? An aggregator is a company with a networking eCommerce business model that involves gathering information in one place about a specific...

By Rachel Andrea Go on May 17, 2022

Receiving a new order from a customer sparks your fulfillment process into action … but is that all? The customer journey doesn’t stop once someone places an order. If anything, the post-purchase experience is arguably its most valuable stage. Those moments after someone converts present an opportunity to turn one-time customers into loyal brand advocates. To delight and secure your customers, you need to optimize your post-purchase experience. The importance of the buyer experience Obviously, building brand awareness and transforming new visitors into customers is important. But making sure those buyers stick around and come back repeatedly is the real secret...

By Rachel Andrea Go on May 10, 2022

Direct-to-consumer (DTC) brands are experts at building unique, engaging buyer experiences. They understand the value of having a direct line to their customers, making an impression, and staying top-of-mind when it comes to consumer choice. Even enterprise brands and established merchants can benefit from observing what their peers are doing to stand out. To that end, we’ve put together this list of over 100 DTC brands to watch. We’ve organized this list into categories so you can easily browse by industry. The brands listed are all DTC-first, meaning they emerged as online brands. They’re trailblazers in the online space, so you’re...

By Rachel Andrea Go on May 05, 2022

Returns are inevitable, no matter how well you’ve researched product-market fit, tested and optimized your SKUs, and streamlined your operations. They are also more prevalent in eCommerce. At least 30% of all eCommerce orders are returned, compared to less than 9% for brick-and-mortar stores. Although that may sound high, returns don’t have to be the bane of your business. In fact, you can use your returns process to differentiate your brand, enhance your buyer experience, and boost customer lifetime value. A strategic returns policy and process can turn returns into part of your sales strategy. Returns are an inevitable reality in...

By Rachel Andrea Go on May 03, 2022

As an eCommerce entrepreneur, you have multiple ways to grow your sales. However, many brands struggle to harvest the most value from each customer who visits their site (without spending an arm and a leg on new advertising and marketing). If traffic to your website is high and customers are following through on purchases, you might think there’s nothing to improve — after all, products are practically flying off the shelves! But if your customers’ average spend is consistently low, it’s time to up your average order value (AOV). AOV is calculated using the following formula: AOV = Total Revenue/Total Number...

By Rachel Andrea Go on April 28, 2022

Perfect pairs exist all around us — salt and pepper, lemon and lime, milk and cookies. Chances are your favorite online store also hosts its own perfect pairs in a smart bundling strategy. Crafting a DTC bundling strategy is the secret to leveraging the sales potential of these perfect pairs and ensuring your brand stands out against competitors. Keep reading to learn how you can unlock the full potential of perfect pairs with a DTC bundling strategy. What are bundles? The simplest explanation is that a bundle is a group of related products sold together as one item. With that said,...

By Rachel Andrea Go on April 26, 2022

eBay was one of the earliest eCommerce platforms, founded in 1995 when Amazon was just a year old. Previously a marketplace primarily for selling used items, the company has transformed itself into a powerful platform for various brands and businesses. If you’re looking to launch your enterprise on eBay or are considering it as a new sales channel for your brand, there are several factors to consider. In this guide, we’ll discuss them in detail, along with a three-step guide to getting started, how to fulfill on eBay, and best practices for success. What is eBay? eBay is an online marketplace...

By Rachel Andrea Go on April 21, 2022

Are you considering an additional sales channel for your eCommerce business? Or are you a popular retail brand looking to get started with eCommerce, and want to get your products in front of millions of customers? If so, the Wish marketplace may be the platform for you. In this article we’ll introduce Wish.com and how it works. We’ll also break down the company’s recent changes and how they’ll affect you and your business. What is Wish.com? Wish is a highly popular online marketplace that primarily focuses on mobile eCommerce. Through it, third-party merchants can sell their products to the platform’s customers...

By Rachel Andrea Go on April 19, 2022

Your Amazon Inventory Performance Index (IPI) score dictates important aspects of your business, such as your inventory limits and FBA fees. It can be scary when your IPI veers toward the red and Amazon starts cutting your FBA storage, but it’s not impossible to turn things around. In this article, we’re going to break down: What an IPI is and why it’s so important What factors contribute to your IPI How to boost your IPI scores What is the Amazon Inventory Performance Index (IPI)? Your Inventory Performance Index score is a measurement of how efficiently you keep your products in stock....

By Rachel Andrea Go on April 14, 2022