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Demand is high. Orders are rolling in. Yet, stock levels are at zero and the warehouse shelves are empty.  What do you do? Sell through and ship items later, or put all orders on hold until stock levels are replenished? Selling products when you don’t have inventory can be a risky retail strategy. Implement a backorder strategy the right way and you’ll be able to successfully keep order numbers rising while waiting for stock to arrive. Let’s explore everything you need to know about backorders: what they are, why they happen, and how to efficiently manage backorders and leverage their secret...

By Rachel Andrea Go on September 29, 2022

Want to know Wayfair’s secret to building a $5.6 billion empire? Email marketing. With email users expected to reach a whopping 4.59 billion by 2025 and 65% of consumers anticipating they’ll use digital shopping channels more in the future, email marketing is the solution that growing brands have been looking for. Armed with an effective email marketing strategy and the tools to execute it, reaching your target customer via email is one of the best ways to drive leads and sales sustainably. Thankfully, email marketing tools have become more sophisticated in helping eCommerce brands grow their followings, engagement, and bottom lines. In this...

By Rachel Andrea Go on September 27, 2022

What do NASA, Kroger, and the BBC all have in common? Show-stopping content marketing strategies. Using blog posts, videos, and everything in between, these brands have cracked the code on capturing the hearts and wallets of their target audience with show content. And it’s easy to see why. Not only are there five billion digital users and 4.65 billion social media users globally, but content marketing also generates three times more leads than outbound marketing strategies and costs 62% less. Yet many brands struggle to create engaging content that generates leads consistently. If this sounds like you, don’t fret. You can...

By Rachel Andrea Go on September 22, 2022

This is a guest post from Career Karma, the easiest way to find a job training program online. They help over 1 million workers navigate their careers every month through advice and coaching.  Running an eCommerce business can be challenging for both first-timers and established business owners. Primarily, it’s crucial to understand the market and then determine the tasks that can be outsourced and the ones to keep in-house. When making these decisions, it’s important to consider key factors including language, location, company needs, and quality of services. Generally speaking, outsourcing is quickly becoming the go-to service for both small-scale and...

By Guest on September 20, 2022

With online shoppers reaching 2.14 billion in 2021 and eCommerce sales forecast to hit $7.4 trillion by 2025, maximizing sales opportunities should be on every growing brand’s to-do list. To get a bigger slice of the eCommerce pie, it’s wise to launch engaging pay-per-click (PPC) ads to complement your organic and social media marketing. Nowadays, there are more PPC options available than ever to get the word out about your business. One of the simplest ways to get started is to call in experts from an eCommerce advertising agency. Before you take the leap, it’s critical to assess whether collaborating with an ad...

By Rachel Andrea Go on September 13, 2022

There was once a day when TV commercials ruled the world. Over-the-top production quality, crowd-stopping visuals, and emotional storytelling were common methods brands used to grab people’s attention. These days, people have grown numb to disruptive advertising techniques. Consumers want meaningful connections. They want to know brands care. As such, we’ve seen a dramatic shift toward personalization and community-building. The secret sauce for DTC success is to create an immersive experience for consumers. Running a DTC brand is about more than selling products. Flourishing DTC brands curate the entire customer experience. Things aren’t slowing down either. This is just the beginning...

By Rachel Andrea Go on September 08, 2022

Unless you’re new to eCommerce, you’ll be aware of the business dangers of online fraud, and they aren’t going away anytime soon. LexisNexis’ 2021 study reported both the cost and volume of fraud are increasing significantly year-on-year, not the type of growth we want to see. Security systems like 3DS are vital to combating fraud. This checkout process is a requirement for eCommerce stores selling in Europe (including the U.K.). Yet, the path to 3DS implementation hasn’t always been smooth-sailing. Here, we take a look at the importance of 3DS and how merchants can use it. We will also be sharing...

By Rachel Andrea Go on August 25, 2022

With eCommerce now tipped to reach $1 trillion in 2022, an acceleration of two years, and 95% of orders expected to be completed online by 2040, the eCommerce market is the place to set up shop. As the market continues to change rapidly, headless commerce is becoming a must for brands who want to remain competitive, attractive to customers, and scale their revenue. But the term “headless commerce” isn’t well known outside the programming and coding spaces, yet it plays a huge role in the eCommerce world’s shakeup today. In this post, we’ll clarify headless commerce and how it operates. We’ll...

By Rachel Andrea Go on August 23, 2022

Debating an eBay debut for your brand? If so, it’s easy to see why. With over 159 million users and 19 million sellers plus $10.4 billion in revenue in 2021, eBay holds a world of opportunity for ambitious eCommerce entrepreneurs. When competing in such an expansive marketplace, it’s vital to stand out and make a memorable impact in your target customer’s world. That’s where your fulfillment setup comes in. With the right approach, your brand can wow its customers and rise to the top as one of eBay’s top performers. But how do you go about crafting an effective fulfillment strategy?...

By Rachel Andrea Go on August 18, 2022

Selling online allows you to reach a whole world of customers at your fingertips. If you’re only serving consumers in your town, region, or even country, you are missing out on valuable growth opportunities. Expanding your eCommerce business into international markets is a potent strategy for scaling your eCommerce store and reaching even more customers. At the same time, global expansion can be overwhelming. There are a lot of i’s to dot and t’s to cross as you navigate the various processes involved in taking your eCommerce store global. Thankfully, we’ve rounded up the steps on how to take your eCommerce...

By Rachel Andrea Go on August 16, 2022

If you work with suppliers or buy stock from manufacturers, you probably have experience with minimum order quantities (MOQs). eCommerce sellers are often faced with MOQs when working with suppliers. Whether ordering boxes for shipments or restocking your product lines, suppliers often set MOQs you need to reach before ordering. However minimum order quantities aren’t only reserved for supplier-seller relationships? You could set a MOQ for your customers too. Setting a MOQ for your eCommerce products could boost average order values, present wholesale opportunities, and get slow-stock moving. Discover how you can use MOQs to your advantage as an eCommerce seller...

By Rachel Andrea Go on August 09, 2022

The world of online shopping brings a load of exciting opportunities for consumers. However, this presents a similar amount of opportunities for eCommerce scam artists and fraudsters. The best way to protect your store and customers against eCommerce scams is to take preventative measures, keeping you one step ahead of fraudulent behavior at all times. What is an eCommerce scam? eCommerce scams encompass any type of fraud that takes place on, targets or impersonates an eCommerce site or platform. The COVID-19 pandemic saw a dramatic shift towards online shopping. As more and more people joined this shift, eCommerce fraud jumped 18%...

By Rachel Andrea Go on August 04, 2022