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Shoppable videos are the next evolution of video marketing, combining the power of visual storytelling with the immediacy of online shopping. Since 91% of consumers now expect online video content from brands, they’re essential to make your business stand out and streamline the buyer journey. In a world where online shopping has become standard practice and a first-class customer experience is paramount, shoppable videos are an innovative strategy to capture your audience’s attention. They boost interactivity, enhance the user experience, drive customer engagement, and, ultimately, increase conversion rates. Platforms like Instagram, Facebook, TikTok, Pinterest, and Snapchat significantly contribute to the success...

By Rachel Andrea Go on July 27, 2023

In the fast-paced digital world, one technological advancement is subtly reshaping the eCommerce landscape: voice commerce. With consumers continuously seeking convenience and efficiency in their shopping experiences, this new approach has surged in popularity and transformed the way people browse, select, and purchase products online. Voice commerce represents more than additional convenience, though; it’s a critical element in making eCommerce more accessible. For many individuals, particularly those with visual impairments or physical disabilities, traditional browsing and purchasing methods present significant challenges. With its hands-free navigation and transaction capabilities though, voice commerce provides a solution to these obstacles, thus broadening eCommerce’s reach...

By Rachel Andrea Go on July 20, 2023

This is a guest post from Isaac Hadriye, President & CEO of OnSite Support. Providing a smooth buyer’s journey is an arduous task for Amazon sellers, and returns only add to the complexity. They can result in lost revenue, especially if you can’t resell the item. This is particularly problematic for merchants who sell products with low profit margins. You also have to contend with additional costs like return shipping expenses and Amazon’s refund fees, which can quickly add up and hurt your bottom line. Through internal research, we found it takes three new sales to make up for each order...

By Guest on July 13, 2023

Generating billions of dollars in sales, Amazon has solidified their position as a go-to platform for online shopping worldwide. Central to that success is their Prime program, a membership service offering numerous benefits, including free two-day shipping, streaming media, and more. As of Amazon’s last public report, they had over 200 million Prime members worldwide, illustrating the program’s widespread popularity and reach. In 2015, Amazon announced a new initiative: Seller Fulfilled Prime (SFP). The program empowers third-party sellers by letting them display the Prime badge on orders fulfilled directly from their own warehouses or through a third-party logistics provider. The program...

By Rachel Andrea Go on July 11, 2023

This is a guest post from Minhas M, an SPCTEK Amazon consultant with several years of experience in the eCommerce industry. Minhas has helped numerous businesses achieve success on the Amazon marketplace. With a passion for technology and a deep understanding of the platform’s complex algorithms, he has built a reputation as a go-to expert for businesses looking to increase their sales and visibility on Amazon. Running a successful Amazon seller account requires dedication, expertise, and careful management. However, as your business grows, overseeing all aspects of your account can become overwhelming. At that point, it may be worth your time...

By Guest on July 06, 2023

In the third quarter of 2022 alone, eCommerce retail companies received a staggering $4.6 billion dollars in funding, underscoring the vital role funding plays in the industry. You need money to expand your inventory, launch marketing campaigns, and hire new employees, and thankfully, various funding options are available. From stocking up inventory and expanding product ranges to investing in sophisticated technologies for seamless online experiences, a robust financial backbone can pave the way for success. Keep reading as we discuss the different types of eCommerce funding and their pros and cons to help you pick the right source for your business....

By Rachel Andrea Go on July 04, 2023

SFP, is that you? Amazon is going to be reopening its Seller-Fulfilled Prime (SFP) enrollment later this year, which will allow for sellers to handle the fulfillment of their inventory to the customers on their own (and, importantly, maintaining the Prime badge for fast and free delivery). SFP was first launched in 2015, but since has been deemed by many experts to be an Amazon “swing and a miss” for lacking in customer experience and seller compliance on shipping metrics. For example, the program mandates that sellers much ship over 99% of orders on time, have nationwide delivery coverage, and have...

By Tom Wicky on July 03, 2023

Sustainability isn’t simply a buzzword in eCommerce — it’s a commitment and an essential part of any forward-thinking brand’s business strategy. The contemporary consumer is increasingly concerned about environmental issues, which drives their purchasing decisions toward businesses that demonstrate a clear dedication to sustainable practices. In fact, 44% of consumers actively patronize brands that align with their values, especially sustainability. As outlined by the United Nations, sustainability is about “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” In the context of eCommerce, this means conscientiously utilizing resources and delivering products and...

By Rachel Andrea Go on June 27, 2023

When selling online, platform security is of utmost importance. With the increasing volume of online transactions and data sharing, it’s critical eCommerce platforms are secure enough to protect sensitive customer data and financial information. Cybersecurity threats and data breaches are becoming more prevalent, and this can have devastating consequences for eCommerce businesses, including loss of revenue, a damaged reputation, and even legal repercussions. Therefore, you must take proactive steps to safeguard your platform against security risks. This article will provide practical tips for enhancing the security of your eCommerce platform to reduce your chances of falling victim to cyberattacks and data...

By Rachel Andrea Go on June 22, 2023

This is a guest post from David L. Buss. David is CEO of DB Schenker North America, a 150-year-old leading global freight forwarder and 3PL provider. He’s responsible for all P&L aspects in the North American region, which comprises over 7,000 employees located throughout 39 forwarding locations and 55 logistics centers. Over the past few years, cybersecurity has become an increasingly significant concern for businesses across all industries. Organizations whose operations rely heavily on digital systems face graver consequences from cybercrime as technology evolves. This issue is predicted to continue its upward trend well into 2023 and beyond. Cargo transport businesses in...

By Guest on June 20, 2023

Network Reach Extends to Entire US with 1-2 Day Shipping & Adds Key International Markets Including Mexico, the United Kingdom, Europe & Canada CORAL SPRINGS, FLA. (June 20, 2023) – MyFBAPrep, an eCommerce warehouse and logistics network, announced today that it has added an additional 70-million-square-feet of warehouse space to its existing network, bringing the total to 85-million-square-feet of warehouse space globally. The expansion brings the network to over 100 warehouses and a presence in key international markets including Mexico, Europe, the United Kingdom, and Canada. The additions add depth to MyFBAPrep’s warehouse network, which is strategically located in major metros...

By Courtney Dennis on June 20, 2023

Customer feedback plays a critical role in shaping the success of an eCommerce business. It provides invaluable insight into what customers like and dislike about a product, service, or website and helps businesses make informed decisions to improve the buyer experience. Collecting feedback from consumers also contributes to building stronger relationships, boosting customer loyalty, and increasing sales. However, with so many ways to gather this information, it can be overwhelming to decide which methods to use. Fortunately, we’ve simplified the task for you. In this article, we explore seven effective ways to gather customer feedback in eCommerce. By the end, you’ll...

By Rachel Andrea Go on June 13, 2023