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Over two-thirds (69%) of online shoppers are less likely to make a return purchase with a retailer if an order fails to arrive within two days of the estimated delivery date. As an eCommerce seller, navigating the complex shipping landscape can feel daunting. With Amazon Freight, however, the journey becomes much smoother. If you’re seeking to revolutionize your shipping process, this might be the solution for you. Understanding Amazon Freight Amazon Freight is an Amazon service that serves as a one-stop shop for managing freight shipments. It offers an integrated platform designed to streamline and simplify the shipping process for businesses...

By Rachel Andrea Go on June 06, 2023

Approximately 29% of internet users between the ages of 16 and 64 admit their primary motivation for using social media is to seek inspiration for things to do or buy. The phenomenon known as social commerce is already revolutionizing the shopping experience. Only a few years ago, social networks were primarily used for personal connections: meeting new people, engaging with friends, and sharing glimpses of one’s private life. However, today, nearly 53% of people who use social channels globally have access to a more comprehensive experience. Platforms like Facebook, Instagram, and even TikTok now allow users to make purchases through them...

By Tom Wicky on June 01, 2023

Social selling has become essential to a thriving eCommerce business. With the rise of social media, online sellers leverage these platforms to reach their target audiences and increase conversions. As a result, 73% of consumers have made a purchase because of something they saw on social media. Social selling involves more than simply promoting products and services; it focuses on creating a connection with your audience, fostering trust, and providing value. What is social selling? Social selling is the practice of using social media platforms to build relationships, engage with potential customers, and, ultimately, drive sales. It goes beyond traditional sales...

By Rachel Andrea Go on May 30, 2023

This is a guest post from Ryan Flynn. Ryan is the founder and CEO of Charmac, a digital marketing agency that helps retail-focused brands reach more customers on Amazon. Charmac provides content creation and done-for-you account management solutions to help you succeed in the Amazon marketplace. Whether you need a new or refreshed product page or are ready to outsource the day-to-day of Amazon, the experts at Charmac can help. They specialize in creating high-converting content that matches your brand and can strategically manage advertising, reviews, inventory forecasting, and more. To learn more, visit Charmac.com. Are you looking to take your...

By Rachel Andrea Go on May 25, 2023

Becoming an Amazon seller lets you tap into the platform’s 300 million customers. Also, opting in to the company’s FBA program gives you access to its many benefits that go beyond fulfillment. However, joining this circle means you’ll have to contend with Amazon’s plethora of fees. In this guide, we’ll help you understand and navigate them, share some ways to minimize the charges you incur, and introduce a few tools to monitor your expenses easily. Core Amazon selling fees Let’s first discuss the core fees every Amazon seller will incur throughout their time on the platform. It’s important to note each...

By Rachel Andrea Go on May 23, 2023

Shipping costs play a significant role in attracting and retaining eCommerce customers. By cutting your logistical expenses, you can increase your profits and differentiate your products from your competitors, which helps you stand out in a crowded market. Read on to learn some top tips to reduce your Amazon shipping costs, from leveraging Amazon’s programs and services to negotiating with carriers and passing on costs to customers. Mitigating Amazon FBA fee increases Amazon recently introduced fee increases for FBA storage utilization ratios and inventory aging. These aim to address the inefficient use of Amazon’s warehousing for unsellable goods, which monopolize space...

By Tom Wicky on May 18, 2023

Amazon is a major player in the eCommerce industry, providing online sellers with a massive platform to reach millions of customers across the globe. One of its most popular services is Amazon Multi-Channel Fulfillment (MCF), which allows sellers to take advantage of Amazon’s vast fulfillment network to complete orders from other sales channels. Amazon MCF helps merchants streamline their fulfillment processes and improve customer satisfaction. However, like any eCommerce service, it also comes with a set of challenges that can impact a seller’s bottom line, reputation, and overall operations. In this article, we’ll explore some of the most common obstacles sellers...

By Rachel Andrea Go on May 16, 2023

This is a guest post from Jordi Ordoñez. Jordi is an Amazon seller consultant who has written and participated in La Vanguardia, Shopify, Prestashop, Radio Nacional de España, Capital Radio, El Español, Revista Emprendedores, Brainsins, Marketing4ecommerce, eCommerce-news.es, SEMRush and other media. He provides Amazon training at The Valley, Foxize, EOI, Esic and other business schools. For Amazon sellers, it’s essential to conduct thorough product research before releasing a new item or even launching variations of your existing lines. The marketplace competition is fierce: Merchants face white hat and black hat sellers, plus Amazon Retail and Amazon white brands — sometimes all...

By Guest on May 04, 2023

Competition is fierce in eCommerce, and understanding your competitors is essential to your business’s survival. Amazon is the largest online marketplace, with over 300 million active customers worldwide. However, it’s also the major platform for a massive number of sellers — and you have to contend with this large pool to attract shoppers’ attention. By learning the ins and outs of your competitors, you can identify gaps in the market and stay ahead of changing trends. A highly effective way to inform your pricing strategy, product offerings, marketing efforts, and customer service approach is to conduct an Amazon competitor analysis. Keep...

By Rachel Andrea Go on May 02, 2023

This is a guest post from Refund Retriever President Brian Gibbs. Brian founded Refund Retriever in 2006 while running his first eBay-based business and seeing the shortcomings of other shipment auditing companies. Refund Retriever’s primary focus is FedEx and UPS parcel invoice auditing. Gibbs has been featured in Forbes, Entrepreneur, and other publications discussing parcel auditing, shipping, eCommerce, and more. FedEx and UPS are vital partners for your business, but unfortunately, fulfilling through them is only becoming more expensive and problematic. That’s why it’s essential to negotiate your carrier contracts to your benefit so you can continue selling your product. (As an...

By Guest on April 27, 2023

As customer expectations evolve, eCommerce retailers must adapt by implementing advanced solutions that cater to their clientele’s growing demands. One aspect that plays a vital role in achieving this is logistics management, with third-party logistics (3PL) providers emerging as indispensable partners for online merchants. To better understand eCommerce sellers’ current priorities, challenges, and objectives, we conducted an extensive seller survey, gathering insights from business owners across various channels and industries. Our survey provides a comprehensive overview of the online retail landscape in 2023, highlighting the ever-increasing importance of logistics and 3PLs for eCommerce merchants as they navigate the digital road to...

By Rachel Andrea Go on April 18, 2023

This is a guest post from Hammad Nafees of Zonguru. A marketer by trade, a writer at heart, and an Amazon evangelist around the clock, Hammad lives and breathes the world of the smiling A. You can often find him discussing the ins and outs of the eCommerce marketplace across the web. In the very rare instances when he’s not busy educating audiences, he likes to sit down and enjoy some me time watching football. With millions of Amazon sellers competing against each other on a daily basis, optimizing Amazon listings is essential to improve your store’s visibility, attract potential customers,...

By Guest on April 13, 2023