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Who doesn’t love a decadent, yet healthy snack that helps fuel your workouts, fill your cravings, and fits seamlessly into your day-to-day routine? Slate, an official UFC partner, is a lactose-free, high-protein, keto-friendly drink with no added sugars and all the flavor. Since it can function as a healthy pick-me-up, pre- or post-workout snack, or guilt-free midnight treat, it’s no surprise Slate products are flying off the virtual shelves on Amazon. Source MyFBAPrep knows this well because we’re in the trenches handling their FBA prep. We spoke with Supply Chain Manager Dwight Otis and Director of Operations Justin Goodwin to get...

By Rachel Andrea Go on October 24, 2023

With competition fierce and showing no signs of easing up, eCommerce businesses must constantly seek fresh avenues to drive sales and increase customer value. A strategy that’s proven to be highly impactful in that regard is cross-selling. Cross-selling is the practice of recommending additional products or services to customers based on their current purchase or browsing history. It focuses on offering relevant and complementary items that enhance the customer’s shopping experience and add value to their purchase. This guide will explain the ins and outs of cross-selling in eCommerce, providing you with the knowledge and strategies you need to implement this...

By Rachel Andrea Go on October 19, 2023

As eCommerce competition becomes more cutthroat and customer expectations continue to evolve, providing an exceptional buyer experience is crucial for businesses to thrive. Companies need to focus on extending their relationships with their buyers, and a powerful method to accomplish that is upselling. This sales technique offers customers a higher-end or more valuable version of a product or service they’re considering. By implementing effective upselling strategies, businesses can not only increase their revenue but also create a more personalized and satisfying shopping experience for their consumers. This article will walk you through several tried-and-true tactics for effective upselling. We’ll define the...

By Rachel Andrea Go on October 17, 2023

eCommerce and multi-channel selling reign supreme in the fiercely competitive retail arena. The difference between success and failure in this industry frequently boils down to one essential factor: a meticulously honed replenishment strategy. Whether you stock physical shelves or digital storefronts, mastering the intricacies of inventory management is a necessity. Stock outages can be detrimental not only to your bottom line but also your brand’s reputation over time. Fortunately, there are retail replenishment strategies that greatly support eCommerce professionals’ ability to stay on top of their business operations. In this article, we’ll explore some of the tried-and-true replenishment strategies we’ve seen...

By Rachel Andrea Go on October 12, 2023

The right shipping choices are pivotal to your operational efficiency, cost-effectiveness, and overall success when venturing into Amazon selling. Amazon Freight presents three primary inbound shipping modes: Small Parcel (SP), Less Than Truckload (LTL), and Full Truckload (FTL). But which one suits your business needs the best depends on several factors. In turn, your choice of shipping method influences several facets of your business from the ground up. Keep reading to uncover the nuances of each shipping option so you can determine the right option for your business. Read: What is Amazon Freight and Why to Use It The rise of...

By Rachel Andrea Go on October 10, 2023

As an eCommerce retailer, Q4 is likely the most critical quarter of your financial year. In Q4 of 2022, online sales made up 14.7% of total U.S. retail sales — a noteworthy leap from the 12.9% share held during the 2021 holiday quarter. With massive shopping events like Black Friday, Cyber Monday, and others packing the holiday season, the final leg of the year promises an exponential rise in sales, profits, and shipping volume. However, this boon can quickly become a headache if poorly managed. More orders mean more parcels that must be accurately packaged and promptly dispatched to meet promised...

By Tom Wicky on October 05, 2023

Within each season, excitement builds for various holidays, and in eCommerce, themed products can seize that opportunity — when marketed well. A jack-o-lantern plush toy may become a sensation in October, only to be replaced by trendy, twinkling Christmas ornaments in December. Marketing themed products requires a balanced combination of creativity, strategy, and a festive spirit. It entails building campaigns that resonate with your customers’ emotions and aspirations, crafting experiences that linger long after the checkout. In an increasingly crowded online marketplace, themed products offer an avenue of differentiation that can turn casual browsers into devoted consumers. Read on to learn...

By Rachel Andrea Go on October 03, 2023

Although it may seem early, now’s the time to brace yourself for the frantic shopping spree that lies ahead. The 2023 holiday season is coming — fast. In online retail, the holiday rush is not for the faint of heart. It’s a high-stakes battlefield where meticulous planning, strategic execution, and a keen understanding of crucial dates can make or break your success. To get you ready, we’re equipping you with the essential holidays and valuable insights for each, along with expert predictions you need to navigate the season like a well-trained pro. We’ll show you what it takes to maximize sales,...

By Rachel Andrea Go on September 28, 2023

In the vast online marketplace, few categories boast the same dynamism and potential as the toy industry. With timeless brands like Barbie coexisting with newer fan favorites such as FunkoPop and Pokémon, there’s plenty of opportunities for savvy Amazon FBA sellers to explore and profit from. The popularity of these brands isn’t solely rooted in nostalgia or trendiness. They represent a thriving, multi-billion-dollar industry that opens up lucrative possibilities for those equipped with the right knowledge and strategies. Selling toys online may seem like child’s play, but it requires a clear understanding of the Amazon ecosystem, including the FBA service, the...

By Tom Wicky on September 26, 2023

It’s never too early to plan for the holidays. After all, for most merchants the holidays are their most lucrative time of the year. In 2020, U.S. buyers spent $201.32 billion online during the holiday season, a 45.2% jump from $138.65 billion in 2019. Online sales were also projected to grow by 6.1% in 2022. But with so much digital noise, it can be hard to differentiate between a good campaign and a great one. To get you up to speed on what goes into a successful ad, we’ve compiled some of our top holiday marketing campaigns and will break down...

By Rachel Andrea Go on September 21, 2023

When in doubt, buy a gift card. It’s a safe and convenient gift-giving option, with 32% of consumers purchasing seven or more a year. Gift cards foster brand loyalty and attract new customers. However, they also pose a formidable challenge: the accumulation of outstanding, unused balances. Enter the concept of gift card redemption campaigns, a strategy designed to motivate customers to redeem their gift cards and alleviate the financial and inventory pressures unused gift cards place on businesses. The dynamics of gift card economics Gift cards are a valuable asset in eCommerce. From a revenue perspective, they provide up-front capital, often...

By Rachel Andrea Go on September 19, 2023

Few eCommerce sectors offer as enticing a proposition as candy and chocolate sales. The allure of sweets is enduring and universal; beyond mere indulgence, these products evoke pleasure, trigger nostalgia, and offer moments of simple joy. Venturing into the eCommerce space dedicated to these treats is a strategic move that extends beyond product transactions. It’s about crafting experiences, establishing connections, and capitalizing on the perennial demand for sweetness. Although they’re perishable by nature, chocolate and candy have proven to be a lucrative market: Despite inflation, candy sales grew to a whopping US$42.6 billion in 2022 as consumers look for ways to...

By Rachel Andrea Go on September 14, 2023