MyFBAPrep Interview Series
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The Role of Real Estate in eCommerce: A Chat With Jeff Vertun of CBREIn this video, Rachel chats with Jeff Vertun, CBRE‘s senior vice president of advisory & transaction services. Their discussion covers Jeff’s foray into commercial real estate, recent property price fluctuations, what to consider when selecting a warehouse location, and more. Transcript below. Jeff’s background Rachel Andrea Go: Hi, Jeff. Thanks for joining us. To kick things off, can you just share a little bit about your background and how it led to where you are today? Jeff Vertun: Yeah, sure thing. I’ve been representing executives of companies to align their real estate with their business plan for 15 years already, [then]...
Creating Content With Research and Partnerships: A Chat With Tristan Williams of Envision HorizonsIn this video, Rachel Go chats with Tristan Williams of Envision Horizons about managing marketing, creating content, learning about Amazon and eCommerce platform trends, and more. Transcript below. Tristan’s background Rachel Andrea Go: Thank you, Tristan, for joining me. Can you kind of start with how you got to where you are today, what you do for Envision Horizons, and all of that? Tristan Williams: Sure. So, my name is Tristan Williams. I work in the marketing department over at Envision Horizons and I’m currently the senior content strategist on the team. So, I actually started a much more general marketing...
Events as a Strategic Growth Tool: A Chat With Brexton Bennett of aiCommerceIn this video, Rachel Go chats with Brexton Bennett, Head of Business Development at aiCommerce. Brexton shares how he went from teaching to running events in eCommerce, leveraging events as a marketing channel for aiCommerce, channel strategy and the evolving social media scene, and more. Transcript below. Brexton’s background Rachel Andrea Go: Thank you, Brexton, for chatting with me today. To get started, can you share a little bit about your background and how it led you to where you are today? Brexton Bennett: Yeah, for sure. Thanks for having me, Rachel, it’s great to be here. So, my background [is]...
Operations Drives Profit: A Chat With Kathleen Sullivan Garman of SullyGarman & AssociatesIn this video, Rachel Go chats with Kathleen Sullivan Garman, founder and CEO of SullyGarman & Associates and operations consultant to multiple brands and B2B companies. Rachel and Kathleen talk about the importance of operations in tandem with sales and marketing, the perils and opportunity of returns, and what to automate at different growth stages. Transcript below. Kathleen’s background Rachel Andrea Go: Well, thank you so much, Kathleen, for joining today and for chatting with me. To kick off, can you please share a little bit about your background and how it led to where you are today? Kathleen Sullivan: Yeah,...
Make Pricing Your Strength: A Chat With Mark Perone of FeedvisorIn this video, Rachel Go chats with Mark Perone, head of partnerships at Feedvisor. Rachel and Mark talk about strategic pricing with AI, the power of partnerships in B2B, and much more. A successful eCommerce strategy requires a streamlined multi-channel repricing approach backed by robust data and technology. Feedvisor Essentials provides an AI-powered repricer with automatic and real-time optimizations, SKU-by-SKU competitive analysis, and more. Transcript below. Mark’s background Rachel Andrea Go: Thank you, Mark, for joining me today. To kick things off, can you please share a little bit about your background and how it led to where you are today?...
Amazon Reimbursement Insights: A Chat With Yoni Mazor of GetidaIn this video, Rachel Go chats with Yoni Mazor, co-founder and chief growth officer of Getida. Yoni shares his founder story, common areas Amazon sellers should look for reimbursements, the role of education in Getida’s growth, their recent rebrand, and more. Transcript below. Yoni’s background Rachel Andrea Go: Thank you so much, Yoni, for joining me today. Can you share a little bit about your background to get started and how it led you to where you are? Yoni Mazor: Sure thing. So, first of all, thank you for having me on this program. Yeah, currently, I am one of the...
Amazon Inventory Complexities: A Chat With Chelsea Cohen of SoStockedIn this video, Rachel chats with Chelsea Cohen, co-founder and CEO of SoStocked. They discuss the creation of her company and its eventual acquisition by Carbon6, Amazon’s changing inventory fees, how merchants can optimize their operations for higher margins, and more. Transcript below. Chelsea’s background Rachel Andrea Go: Welcome, Chelsea, and thanks for joining today. So, to kick off, could you please share a little bit about your background and how it led to where you are today? Chelsea Cohen: Sure, yeah. I’ve always wanted to be an entrepreneur. I’ve always been, since I was a kid actually. And so when—you...
Maintaining Balanced Books in Uncertain Times: A Chat With Anthony Domenici of BASECAMPIn this video, Rachel Go chats with Anthony Domenici, CFO and co-founder of BASECAMP Consulting Group. Rachel and Anthony discuss how he found his footing during the Covid-19 pandemic thanks to help from a friend, his accounting advice for brands, the major red flags he sees in business financials, and more. Transcript below. Anthony’s background Rachel Andrea Go: Just to kick off, can you share a little bit about your background and how it led to where you are today? Anthony Domenici: Sure, yeah. I mean, my background kind of started in private equity, sort of investment accounting and treasury. So,...
Monitor Your Return Reports: A Chat With Lesley Hensell of Riverbend ConsultingIn this video, Rachel Go chats with Lesley Hensell, co-founder of Riverbend Consulting. Rachel and Lesley discuss her background, what brought her to start Riverbend Consulting, how she became known as “the suspension lady,” her advice for merchants to protect their accounts, and much more. Transcript below. Lesley’s background Rachel Andrea Go: To kick things off, would you mind sharing a little bit about your background and how it led to where you are today? Lesley Hensell: Sure thing. So, I’m co-founder of Riverbend Consulting, also known as the Suspension Lady by a lot of people out there. But I actually...
Brand = Consistency: A Chat With James Thomson of Equity Value AdvisorsIn this video, Rachel Go chats with James Thomson, Managing Partner of Equity Value Advisors, among other roles. Rachel and James discuss his background, early days of FBA, investing, and advice for brands. Transcript below. James’ background Rachel Andrea Go: Thank you, James, for joining today. For my first question, I wanted to know if you could share a little bit about your background and how it led to where you are today. James Thomson: Thank you, Rachel, for having me today. I have had the good fortune of being able to work at Amazon back in 2007 through 2013,...
Build Relationships and Keep Learning: A Chat With Scott Needham of SmartScoutIn this video, Rachel Go chats with Scott Needham, Founder of SmartScout. Rachel and Scott discuss how the Amazon landscape has evolved, his learnings from running BuyBoxer and SmartScout, the dangers of overhiring, building relationships as a growth channel, FBA fees and the bigger picture, and much more. Transcript below. Scott’s background Rachel Andrea Go: Can you share a little bit about your background and what—how it led you to where you are today? Scott Needham: Sure, yeah, good question. How far back do we want to go? Rachel Andrea Go: As far back as you feel is relevant. Scott Needham:...
Amazon Influencers Focus on Conversions vs. Traffic: A Chat With Liz Saunders of Fluencer FruitIn this video, Rachel Go chats with Liz Saunders, Founder of Fluencer Fruit. Rachel and Liz discuss Liz’s journey with Jungle Scout, how she learned to communicate with both creative and technical teams, and her journey building Fluencer Fruit. They also talk about the differences between Amazon influencers and social media influencers, how UGC affects conversions on Amazon, and more. Transcript below. Liz’s background Rachel Andrea Go: To start off, could you please share a little bit about your background and how it led you to where you are today? Liz Saunders: Absolutely! So, I started years and years ago...