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This is a guest post by Xuan Xie, digital marketing specialist at m19. Xuan excels at creating strategic content tailored to B2B eCommerce, particularly in the Amazon sector. With a deep-seated passion for eCommerce and expertise in PPC advertising, Xuan is dedicated to driving business growth through a wide repertoire of digital marketing solutions. If you’ve waded through the competitive landscape that is Amazon PPC advertising, you’ve probably heard of two crucial metrics: ACoS (advertising cost of sale) and TACoS (total advertising cost of sale). While the former focuses on the direct profitability of ad campaigns, the latter takes a broader approach...

By Guest on February 11, 2025

Amazon listings show the number of items purchased in the last month. This represents a shift toward greater transparency based on recent customer feedback, compared to the previously aggregated reviews over a listing’s lifetime. Source That display does more than simply track sales — it enhances seller listings and builds credibility, subtly nudging potential buyers to make a purchase. The visual cue taps into a basic buying principle: People are drawn to what others are buying. Sellers can leverage this update to boost their sales and foster customer loyalty through Amazon’s Subscribe & Save program. We’ll share tips on how to...

By Rachel Andrea Go on February 06, 2025

For Amazon buyers, the Amazon Featured Offer is a nice design element that provides seamless shopping. But for sellers, it’s a golden ticket. Winning it places your product front and center to capture a majority of sales. However, having the lowest price isn’t enough to secure this coveted feature — Amazon looks at everything from pricing to shipping and seller performance. Master these areas, and the Featured Offer could be yours, unlocking massive growth for your business. Let’s dive into what the Amazon Featured Offer is, how to obtain it, and the major factors that can boost your chances. What is...

By Rachel Andrea Go on February 04, 2025

After perfecting your listings and going live on Amazon, you may find Seller Central overwhelming. This complex dashboard is packed with tabs, reports, and settings. Amazon Seller Central is your business’s command center, handling everything from inventory and orders to ads and customer interactions. Many sellers, however, only scratch the surface of what the dashboard offers, so we created some Amazon Seller Central tips to make it easy. Whether you’re a newcomer or a seasoned seller, these Amazon Seller Central tips will walk you through the ins and outs of Amazon Seller Central. We’ll unlock its full capabilities to help you...

By Rachel Andrea Go on January 30, 2025

At MyFBAPrep, our team doesn’t just deliver exceptional eCommerce logistics solutions; we live extraordinary lives shaped by a culture of flexibility, adventure, and a deep commitment to service. One team member’s remarkable journey to catch the elusive muskellunge — also known as the “Fish of 10,000 Casts” — is a testament to the work-life balance that fuels our team’s passion and excellence. Zack Hamel, MyFBAPrep’s head of business development, is more than a logistics expert — he’s a storyteller, an adventurer, and a fisherman chasing once-in-a-lifetime experiences. After reengineering MyFBAPrep’s business development department into a well-oiled machine, Zack took advantage of...

By Rachel Andrea Go on January 29, 2025

In the extremely competitive world of eCommerce, one key aspect can make or break your business: free and fast shipping. Amazon set the bar high for this offering in part thanks to their Prime program, which enables free same- and two-day delivery. Now, two-day shipping is the standard expectation for online consumers. For third-party sellers, participating in Amazon Prime typically means using Fulfillment by Amazon (FBA). However, Seller Fulfilled Prime (SFP) is an alternative option that allows merchants to ship Prime-eligible orders directly from their own warehouses. The program is a game-changer, particularly for eCommerce businesses and Amazon merchants seeking greater...

By Rachel Andrea Go on January 28, 2025

Selling on Amazon gives you access to the eCommerce behemoth’s customer base that spans more than 100 countries and regions. Choosing the right fulfillment strategy (Amazon FBA vs FBM), however, can make or break your efforts on the platform. Your decision between the marketplace’s two programs — Fulfillment by Amazon (FBA) and Fulfilled by Merchant (FBM) — isn’t a matter of mere convenience; it’s a strategic choice that impacts aspects such as: Your profit margins Operational complexity Customer satisfaction To help you select the right fulfillment model for your business, we’ll take an in-depth look at Amazon FBA vs FBM. We’ve...

By Rachel Andrea Go on January 23, 2025

As eCommerce sellers delve into Amazon’s expansive marketplace, they must make an important decision: how to fulfill customer orders. With various options available, understanding which one suits your business model is critical to your success. This leads to the question, what is Amazon FBM fulfillment? To simplify your choice, we’ll explain one of the platform’s primary methods, Amazon FBM, a popular choice for merchants who prefer greater control over their business, shipping processes, and customer experiences. What is Amazon FBM fulfillment? Amazon Fulfilled by Merchant (FBM) is a fulfillment model where the seller is tasked with storing, packing, and shipping products...

By Rachel Andrea Go on January 21, 2025

Amazon FBA sellers move millions of products in the program. In 2023 alone, U.S. vendors sold 4.5 billion items, and while not all of those went through FBA, that kind of product volume means things will inevitably go wrong at some point. Items become lost or are damaged during shipment or in the warehouse, and when that happens, Amazon owes you reimbursement. Previously, sellers had to file a claim manually for inventory lost or damaged in Amazon’s care. In 2024 though, the FBA inventory reimbursement process has become significantly easier, and as of November, much of it will happen automatically. That...

By Tom Wicky on January 16, 2025

I often get asked for business book recommendations, so I thought I would follow up on my most recent LinkedIn post on hospitality. In the world of business, creating exceptional customer experiences is not just a nice-to-have—it’s the cornerstone of long-term success. My journey in understanding this began long before MyFBAPrep. Growing up in the hospitality industry, I witnessed firsthand the meticulous care that goes into delivering world-class service. Every detail mattered. From raking logos into ashtrays to delicately placing chocolates on pillows, nothing was left to chance. These lessons stayed with me, shaping how we operate at MyFBAPrep. Whether we’re...

By Tom Wicky on January 15, 2025

As a participant in Amazon’s FBA program, you enjoy several attractive perks. Once you’re in, you can focus on growing your business while Amazon takes over the logistics, from storage and packing to shipping — and that includes Amazon FBA returns. Amazon’s FBA return process is easy and convenient in many ways. When customers want to return items, the platform handles the communication, processing, and even restocking. However, sellers can’t take a wholly hands-off approach to the process, and they must also be aware of a less obvious downside. Returns cost businesses heavily, with estimates showing around $816 billion in lost...

By Rachel Andrea Go on January 14, 2025

Amazon’s introduction of the Retail Ad Service, allowing other retailers to utilize their advertising tools, is a game-changer in eCommerce. This move democratizes access to Amazon’s highly sophisticated ad tech, enabling external retailers to run contextually relevant ads on their websites, powered by Amazon’s proprietary algorithms and machine learning. For Amazon sellers, this development presents a double-edged sword. Here’s what it means: Expanding Reach, But at a Cost Amazon sellers may benefit indirectly as Amazon’s ad ecosystem expands. As more retailers adopt Amazon’s tools, the potential for increased cross-platform visibility arises. For example: Sellers already adept at running Amazon ads could...

By Tom Wicky on January 13, 2025